Healthcare marketing has to do two things at once: fill the appointment book, and stay inside AHPRA's advertising rules. Plenty of agencies deliver the first and quietly put the practice at risk on the second.
AHPRA's advertising guidelines rule out a lot of what general marketing agencies do by default. Patient testimonials about clinical care are not permitted. Nor are claims that create unreasonable expectations of benefit, or offers designed to create urgency around a clinical decision. An agency that has not worked in healthcare will often propose all three in the first meeting.
The consequence lands on the practitioner, not the agency. Compliance sits with the registered professional, which means the marketing has to be built inside the rules from the start rather than checked afterwards. We have done this work, including AHPRA-compliant campaigns for a Melbourne dental practice, so the constraints are part of how we plan rather than something we discover late.
Growth that holds up to scrutiny.
Google Business Profile, map pack visibility and review handling done within the rules, since most patients choose a practice from local results.
Clear, factual information about what you treat and what is involved, written to inform rather than to promise outcomes.
Campaigns built around genuine patient intent, with ad copy checked against the advertising guidelines before anything goes live.
A traditional retainer pays for a team and the office above it. For a business with a defined market and a specific buyer, most of that structure is overhead you never see the benefit of. Here is the difference in plain terms.
| Traditional agency | Dizian | |
|---|---|---|
| Monthly fee | $1,500 to $3,000 | Competitive, delivery is AI-enabled |
| Who does the work | Account manager, delivery by juniors | One experienced expert, AI doing the manual layers |
| Minimum term | Commonly a fixed lock-in | 30 day terms, no lock-in |
| Where the fee goes | Work plus team and office overhead | Work plus tooling, with the difference free for media |
This is not a discount. It is a leaner way of delivering the same work, and what it frees up goes into your media budget rather than our overhead. That is where it turns into leads.
We are Melbourne based and a good share of our work sits in the South-East: Dandenong South, Clayton, Moorabbin, Braeside and Keysborough. Being AI-led rather than office-led means distance adds neither cost nor lag, so the same work happens whether you are in Braeside or Ballarat. If you would rather talk it through in person and you are local, that works too.
Results shown are actual outcomes achieved for the named clients. Individual results vary with market, budget and starting position, and past performance is not a guarantee of future results.
Over 14 years in business, $3.4M in media managed, 6.2x average ROAS, and an accredited Google Partner throughout.
Want a straight read on where you stand? Book a free digital audit at dizian.com.au/contact.
The services behind this, and other industries we work with:
Can healthcare practices use patient testimonials in advertising?
Not for clinical services. AHPRA's guidelines prohibit testimonials about clinical care in advertising, which includes your website and social media. Reviews left independently on Google are treated differently from testimonials you publish yourself, and the distinction matters, so it is worth getting specific advice for your situation.
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What makes marketing AHPRA compliant?
In broad terms: no clinical testimonials, no claims creating unreasonable expectations of benefit, no misleading or comparative claims, and no offers that encourage unnecessary treatment. The full guidelines are more detailed, and compliance rests with the registered practitioner, so the marketing has to be designed around them rather than audited afterwards.
How do patients actually choose a practice?
Most start with a local search, look at the map results, read recent reviews and check practical details: location, parking, availability, whether you bulk bill or what a consultation costs. Getting those basics visible and accurate converts better than any campaign.
Do you have real experience with healthcare compliance?
Yes. We have run AHPRA-compliant campaigns for a Melbourne dental practice, including SEO and Google Ads, with a 32% increase in conversions and 7x ROAS. The compliance constraints shaped the work rather than limiting the result.
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