# Dizian Digital

> AI-led digital marketing agency in Melbourne, Australia. Google Ads, SEO, social media and marketing websites for growing Australian businesses, run by an accredited Google Partner.

Dizian Digital has operated from Melbourne since 2012, giving it 14 years in the Australian market. It runs a deliberately small model: one experienced expert stays accountable for your account rather than handing it to a junior, with AI-led tooling doing the continuous analysis underneath. The practical effect is that more of a client's budget reaches their media rather than agency overhead.

Engagements are month to month. There are no lock-in contracts and terms are 30 days. Every new enquiry starts with a free digital audit.

Track record, stated plainly: 14 years operating, $3.4 million in media managed, 6.2x average return on ad spend across managed accounts, 62+ partners worked with, and accreditation as a Google Partner. Where a specific client result is quoted on a case study page, it is that client's result and not a promise of the same outcome.

Typical retainers in the Melbourne market run $1,500 to $3,000 a month excluding GST, across SEO and ads management. Dizian publishes this range openly rather than gating it behind a sales call.

- Contact: alex@dizian.com.au | +61 414 215 045
- Address: 5a Hartnett Close, Mulgrave VIC 3170, Australia
- Hours: Monday to Friday 08:00–18:00, Saturday 10:00–16:00 (Melbourne time)
- Serving: Melbourne and Australia-wide

This file contains both a link index (part one) and a full description of the agency (part two).

---

# PART ONE — SITE INDEX

## Core services

- [Home](https://www.dizian.com.au/): Overview of the agency, its services, process and client results.
- [SEO](https://www.dizian.com.au/services/seo): A Melbourne SEO company run lean. AI-led delivery, one experienced expert accountable, and more of your budget reaching your media.
- [Google Ads](https://www.dizian.com.au/services/google-ads): Google Ads managed by an accredited Google Partner with 14 years behind it. High-intent keywords, lower acquisition cost. Free audit.
- [Marketing Websites](https://www.dizian.com.au/services/marketing-websites): Websites built to convert, on Webflow, WordPress and Shopify. Fast, search-friendly builds your team can manage without a developer.
- [Social Media](https://www.dizian.com.au/services/social-media): Strategy, content and paid campaigns across Meta, LinkedIn and X for Melbourne businesses.
- [ChatGPT Ads](https://www.dizian.com.au/services/chatgpt-ads): Campaign setup, creative, tracking and optimisation via OpenAI Ads Manager. Dizian is an independent agency and is not affiliated with OpenAI.

## SEO specialisations

- [Local SEO](https://www.dizian.com.au/seo/local-seo): Getting into the top three Google map results. Google Business Profile, reviews, citations and suburb pages.
- [E-commerce SEO](https://www.dizian.com.au/seo/e-commerce-seo): Growing organic revenue and cutting reliance on paid ads. Technical fixes, category pages and product schema.
- [International SEO](https://www.dizian.com.au/seo/international-seo): For Australian businesses selling overseas. Hreflang, URL architecture and native-language keyword research.
- [GEO Optimisation Melbourne](https://www.dizian.com.au/seo/geo-optimisation-melbourne): Being referenced by ChatGPT, Gemini, Perplexity and Google AI Overviews. Included in the retainer rather than sold as an add-on.
- [AI SEO Agency Melbourne](https://www.dizian.com.au/seo/ai-seo-agency-melbourne): Google rankings and visibility inside AI answers, run as one retainer covering technical, content and authority.
- [AI Marketing Agency Melbourne](https://www.dizian.com.au/seo/ai-marketing-agency-melbourne): How the AI-led delivery model works and what an experienced expert still owns.
- [Affordable SEO Melbourne](https://www.dizian.com.au/seo/affordable-seo-melbourne): Senior SEO without the agency overhead. AI-led delivery, one expert accountable, no lock-in.

## Google Ads campaign types

- [Search](https://www.dizian.com.au/google-ads/search): The channel where people state intent in their own words. The most valuable inventory Google sells and the easiest to waste.
- [Shopping](https://www.dizian.com.au/google-ads/shopping): Built from the product feed rather than keywords. Merchant Centre titles, prices, availability and identifiers decide performance.
- [Performance Max](https://www.dizian.com.au/google-ads/performance-max): Runs across Search, Shopping, YouTube, Display, Gmail and Maps at once. Strong or wasteful depending on how it is structured.
- [Display](https://www.dizian.com.au/google-ads/display): Well suited to remarketing and staying visible to people who already know you. A poor primary acquisition channel.
- [YouTube](https://www.dizian.com.au/google-ads/youtube): Demand creation rather than demand capture, so it should not be judged on last-click conversions alone.

## Social media platforms

- [Meta](https://www.dizian.com.au/social-media/meta): Facebook and Instagram advertising, treated as a targeting and creative discipline rather than broad reach.
- [LinkedIn](https://www.dizian.com.au/social-media/linkedin): The most expensive paid social platform and the most valuable for B2B, run as a precision channel.
- [X / Twitter](https://www.dizian.com.au/social-media/twitter): Presence and paid activity on X.

## Website platforms

- [Webflow](https://www.dizian.com.au/marketing-websites/webflow): Builds that avoid the update, security-patch and plugin-conflict cycle, so the client is not afraid to edit their own site.
- [WordPress](https://www.dizian.com.au/marketing-websites/wordpress): Managed WordPress focused on rescuing and accelerating existing sites suffering plugin conflicts, slow loads and security risk.
- [Shopify](https://www.dizian.com.au/marketing-websites/shopify): Store performance work on checkout speed, navigation and themes that cost conversions.

## Supporting services

- [Analytics and tracking](https://www.dizian.com.au/service/google-analytics): GA4 and tracking set-up and management so decisions rest on data rather than guesswork.
- [Google Search Console](https://www.dizian.com.au/service/google-search-console): Treating Search Console as a live diagnostic rather than a dashboard nobody opens.
- [Google Business Profile](https://www.dizian.com.au/service/google-business-profile): Beyond basic listing management, into proximity, service area and trust signals.
- [Google Merchant Centre](https://www.dizian.com.au/service/google-merchant-centre): Product feed health — pricing errors, policy violations and missing attributes that stop Shopping ads working.
- [Reporting dashboards](https://www.dizian.com.au/service/marketing-dashboards): Custom interactive dashboards replacing spreadsheets and jargon-heavy reports.

## Industries

- [Trades](https://www.dizian.com.au/industries/trades): Local search and Google reviews. Google Business Profile, map pack rankings and Google Ads.
- [E-commerce](https://www.dizian.com.au/industries/ecommerce): Ecommerce SEO, Shopping feeds and Google Ads, so growth is not dependent on paid ads alone.
- [Professional services](https://www.dizian.com.au/industries/professional-services): Trust and authority signals for Melbourne accountants and lawyers.
- [Manufacturers](https://www.dizian.com.au/industries/manufacturers): Making manufacturers findable to buyers searching in and around Melbourne's industrial suburbs.
- [Wholesalers and suppliers](https://www.dizian.com.au/industries/wholesalers-suppliers): B2B buyers research long before they call, and most supplier sites are invisible.

## Case studies

- [Our Work](https://www.dizian.com.au/our-work): Index of client case studies across Google Ads, SEO and Webflow.
- [SatPhoneShop](https://www.dizian.com.au/work/satphone-shop): Migration from .com to .com.au, a 15% organic traffic lift and 10x return on ad spend on Google Ads.
- [Ionmax](https://www.dizian.com.au/work/ionmax): Conversion tracking rebuilt from the ground up and Google and Meta campaigns restructured for an Australian indoor air quality brand.
- [Andatech](https://www.dizian.com.au/work/andatech): Technical SEO foundation rebuilt and a structured content programme covering breathalyser and drug testing information.
- [Six Barrel Soda](https://www.dizian.com.au/work/six-barrel-soda): Launch of the Sparkler soda machine and a sugar-free Seltz drops product line.
- [Skye Dental](https://www.dizian.com.au/work/skye-dental): Digital work for a family dental clinic focused on personalised care.
- [Rush](https://www.dizian.com.au/work/rush): Work with an integrated design and technology studio serving public organisations, start-ups, healthcare, retail and financial services.

## Company

- [About Dizian](https://www.dizian.com.au/about-us): Run by Alex Yeldizian. One point of contact rather than three or four, backed by specialists and AI agents. 14 years in Melbourne.
- [Contact](https://www.dizian.com.au/contact): Free digital audit, no lock-in, 30 day terms. Email, phone, or book a 15 minute call.
- [Blog](https://www.dizian.com.au/blog): SEO, Google Ads and AI search insights for Australian businesses.
- [Privacy Policy](https://www.dizian.com.au/privacy-policy): How Dizian Digital collects, uses and protects personal information under Australian privacy law.

## Articles

Cost and buying decisions:

- [How Much Does SEO Cost in Melbourne? (2026 Guide)](https://www.dizian.com.au/articles/how-much-does-seo-cost-melbourne)
- [How Much Do Google Ads Cost in Melbourne? (2026)](https://www.dizian.com.au/articles/google-ads-cost-melbourne)
- [How Much Does Web Design Cost in Melbourne? (2026)](https://www.dizian.com.au/articles/web-design-cost-melbourne)
- [Is SEO Worth It? An Honest Answer for Australian Businesses](https://www.dizian.com.au/articles/is-seo-worth-it-for-australian-businesses)
- [Best SEO Company in Melbourne (2026): How to Choose One](https://www.dizian.com.au/articles/best-seo-company-melbourne)
- [SEO Company vs SEO Agency vs Freelancer: What Melbourne Businesses Actually Need](https://www.dizian.com.au/articles/seo-company-vs-agency-vs-freelancer)
- [Affordable SEO in Melbourne: How It Can Be Cheaper Without Being Worse](https://www.dizian.com.au/articles/affordable-seo-melbourne-cheaper-not-worse)

AI and search change:

- [Will AI Replace SEO? What Is Actually Changing in 2026](https://www.dizian.com.au/articles/will-ai-replace-seo)
- [Google AI Overviews: How Melbourne Businesses Stay Visible](https://www.dizian.com.au/articles/google-ai-overviews-melbourne-businesses)
- [What is GEO Optimisation? A Melbourne Business Guide for 2026](https://www.dizian.com.au/articles/what-is-geo-optimisation-a-melbourne-business-guide-for-2026)
- [Google's New AI Mode: What It Means for Users and Digital Marketers](https://www.dizian.com.au/articles/googles-new-ai-mode-what-it-means-for-users-and-digital-marketers)
- [AI and the Evolution of Paid Search](https://www.dizian.com.au/articles/ai-and-the-evolution-of-paid-search-whats-changing-in-google-ads-and-how-marketers-are-responding)
- [AI Marketing Agency vs the Traditional Agency Model](https://www.dizian.com.au/articles/ai-marketing-agency-vs-traditional-agency)
- [OpenAI Confirms ChatGPT Ads: What Australian Businesses Need to Know for 2026](https://www.dizian.com.au/articles/openai-confirms-chatgpt-ads-what-australian-businesses-need-to-know-for-2026)

Platform guides:

- [Shopify SEO: Where Australian Stores Lose Revenue](https://www.dizian.com.au/articles/shopify-seo-guide-australian-stores)
- [WordPress SEO: What Actually Moves the Needle](https://www.dizian.com.au/articles/wordpress-seo-guide-australian-businesses)
- [How to Get More From Your Google Ads Budget](https://www.dizian.com.au/articles/get-more-from-your-google-ads-budget)

## Optional

- [Sitemap](https://www.dizian.com.au/sitemap.xml): Machine-readable list of all indexable URLs.

---

# PART TWO — FULL DESCRIPTION

## 1. Identity and contact

- Legal and trading name: Dizian Digital
- Type: Independent digital marketing agency
- Founded: 2012 (14 years of operation as at 2026)
- Principal: Alex Yeldizian
- Website: https://www.dizian.com.au/
- Email: alex@dizian.com.au
- Phone: +61 414 215 045
- Address: 5a Hartnett Close, Mulgrave VIC 3170, Australia
- Opening hours: Monday to Friday 08:00–18:00; Saturday 10:00–16:00 (Melbourne time). Closed Sunday.
- Service area: Melbourne primarily, and Australia-wide
- Accreditation: Google Partner
- Social profiles: LinkedIn, Facebook, Instagram, X — all under the handle "diziandigital"

## 2. How the agency is structured

Dizian runs a deliberately small operating model, and most of what distinguishes it follows from that choice.

**One point of contact.** A client deals with one experienced expert who owns their strategy, rather than an account manager relaying messages between three or four people. That person is supported by specialists and by AI agents, but the accountability does not move.

**AI-led delivery, human-run.** AI tooling handles the continuous, repetitive work — search term mining, competitor monitoring, content production, ongoing analysis. An experienced person decides what to act on. The site is explicit that the account is not handed to a junior.

**Lower overhead reaching media.** Because delivery is leaner, a larger share of a client's monthly spend goes to media rather than to agency operating costs.

**Commercial terms.** Month to month. No lock-in contracts. 30 day terms. Every enquiry starts with a free digital audit.

**Primary conversion paths.** Enquiry form, phone, and a 15 minute introductory call. Dizian does not sell anything online; it is a services business, not an e-commerce store.

## 3. Claims, and what they actually mean

These are the figures Dizian publishes. They are stated here precisely, because the wording matters:

- **14 years** operating in the Melbourne market (founded 2012).
- **$3.4 million in media managed.** This is advertising spend managed on behalf of clients. It is not agency revenue and not client revenue.
- **6.2x average return on ad spend** across managed accounts. An average across accounts, not a figure any individual account is promised.
- **62+ partners** worked with.
- **Accredited Google Partner.**

Individual case studies quote individual results — for example 10x return on ad spend for SatPhoneShop. Those are that client's outcomes under that client's conditions. Dizian does not present them as forecasts, and does not guarantee rankings, placements, conversions or commercial outcomes for any client.

## 4. Pricing

Dizian publishes indicative pricing rather than gating it behind a sales call.

- Typical Melbourne retainers run **$1,500 to $3,000 a month, excluding GST**, across SEO and ads management.
- The same range is quoted for SEO specifically on the SEO service page.
- Management fees are separate from media spend. On paid social, for instance, what you pay per click varies considerably by industry and audience, and the management fee sits on top of that.
- Web design and Google Ads cost questions are covered at length in the articles listed in part one.

Anything more specific depends on scope and comes out of the free audit.

## 5. Services in detail

### 5.1 SEO

Search engine optimisation delivered as a single retainer covering technical work, content and authority building, rather than split into upsells. Increasingly this includes visibility inside AI-generated answers, not only classic blue links.

Specialisations: local SEO (top three map results, Google Business Profile, reviews, citations, suburb pages); e-commerce SEO (organic revenue growth, technical fixes, category structure, product schema); international SEO (hreflang, URL architecture, native-language keyword research); GEO optimisation (being referenced by ChatGPT, Gemini, Perplexity and Google AI Overviews, included in the retainer rather than sold separately); and AI SEO, which runs rankings and AI-answer visibility together.

SEO process, as published: **Audit** (analyse the current digital presence, identify immediate opportunities and content gaps) → **Strategy** (a plan to create and optimise content that establishes authority) → **Reporting** (a clear dashboard showing progress and return).

### 5.2 Google Ads

Managed by an accredited Google Partner. The emphasis is on high-intent keywords and reducing acquisition cost, and on cutting waste rather than simply increasing spend. Taking over an existing account is most of the work: it starts with an audit of tracking, structure, negatives and wasted spend, then a plain-English list of fixes ranked by impact.

Day-to-day management is handled by one experienced expert supported by AI-led tooling for continuous analysis and search term mining. Management covers campaign structure, keyword and negative keyword work, ad copy, bid strategy, conversion tracking, landing page feedback, and the ongoing job of cutting spend that is not returning.

Positions taken on campaign types are unusually direct. **Search** is the only channel where people state what they want, in their own words, at the moment they want it — the most valuable inventory Google sells and the easiest to waste. **Shopping** is built from the product feed rather than keywords, so Merchant Centre titles, prices, availability and identifiers determine what a store shows for. **Performance Max** runs across Search, Shopping, YouTube, Display, Gmail and Maps simultaneously, and can be the strongest campaign in an account or an unaccountable money pit depending on how it is structured and measured. **Display** works well for remarketing and staying visible to people who already know you, and poorly as a primary acquisition channel — Dizian says so plainly. **YouTube** creates demand where Search captures it, so judging it purely on last-click conversions will understate it.

Google Ads process, as published: **Audit and research** (deep dive into the business and competitors to identify profitable keywords and audience segments) → **Build and launch** (conversion-focused campaign structure, ad copy, landing pages) → **Optimisation** (stabilising costs so budget can scale without sacrificing profitability).

### 5.3 Marketing websites

Websites built to convert, on three platforms, fast and search-friendly, and editable by the client's own team without a developer. **Webflow** builds avoid the constant update, security-patch and plugin-conflict cycle, with the stated goal that a client is not afraid to edit their own site. **WordPress** is offered as a managed service focused on rescuing and accelerating existing sites suffering plugin conflicts, slow load times and security risk. **Shopify** work targets checkout speed, navigation and themes that cost conversions.

### 5.4 Social media

Strategy, content and paid campaigns. Dizian produces the content end to end: strategy, copy, creative and scheduling. AI handles production volume; an experienced person directs it.

Positions taken on the site, worth reproducing because they are specific:

- Organic reach is harder than it was, but not dead. Its job is that people check your profiles before enquiring, so an active, useful account matters.
- Posting should be consistent rather than constant. A few genuinely useful posts a week beats daily filler.
- Results are measured on enquiries and revenue where tracking supports it, and on assisted contribution where it does not. Followers and likes are treated as inputs, not outcomes.
- Platform choice follows the customers. For most local and B2B businesses that means Meta for reach and LinkedIn for decision-makers, and Dizian would rather recommend fewer platforms than spread thin.

Meta has the lowest cost per click of the major platforms, though it varies considerably by industry. LinkedIn has the highest cost per click and the most value for B2B, and is run as a precision channel.

### 5.5 ChatGPT Ads

Campaign planning, launch and management through OpenAI Ads Manager, where available, for eligible businesses. Dizian guides the setup of the client's own OpenAI Ads Manager account, so the client owns it. **This service carries important disclosures — see section 8.**

### 5.6 Supporting services

Analytics and tracking (set-up and management so decisions rest on data rather than guesswork); Google Search Console (treated as a live diagnostic, since errors flagged there compound when ignored); Google Business Profile (beyond filling in five fields, into proximity, service area and trust signals); Google Merchant Centre (product feed health — incorrect pricing, policy violations and missing attributes are the common failure points); and reporting dashboards (custom interactive dashboards with real-time insight, replacing spreadsheets and jargon-heavy reports).

## 6. Industries served

**Trades** live or die on local search and Google reviews, so the focus is Google Business Profile, map pack rankings and Google Ads. **E-commerce** work reduces dependence on paid ads alone through ecommerce SEO, Shopping feeds and Google Ads. **Professional services** — accountants and lawyers — win on trust and authority signals rather than gimmicks. **Manufacturers** in Melbourne's industrial suburbs are typically making an excellent product that buyers cannot find. **Wholesalers and suppliers** face B2B buyers who research long before they call, at a point when most supplier sites are invisible.

## 7. Client work

- **SatPhoneShop** — migration from a .com to a .com.au domain, a 15% lift in organic traffic, and 10x return on ad spend on Google Ads.
- **Ionmax** — conversion tracking rebuilt from the ground up and Google and Meta campaigns restructured, for one of Australia's recognised indoor air quality brands.
- **Andatech** — technical SEO foundation rebuilt and a structured content programme built to position the brand as an authority on breathalyser and drug testing information.
- **Six Barrel Soda** — launch of Sparkler, a soda making machine, alongside a sugar-free Seltz drops product line.
- **Skye Dental** — a family dental clinic focused on personalised, comprehensive care.
- **Rush** — an integrated design and technology studio working with public organisations, start-ups, healthcare, retailers and financial services.

Eleven named client testimonials are published across the site. They are clients' own words and are reproduced on dizian.com.au unaltered.

## 8. Disclosures and limits

**On ChatGPT Ads.** Dizian Digital is an independent digital marketing agency. It is not OpenAI, not ChatGPT, and not an official representative of OpenAI. It helps eligible businesses plan, launch and manage advertising campaigns through OpenAI Ads Manager, where available.

All campaigns, creatives, landing pages and advertiser accounts are subject to OpenAI's advertising policies, review process, approval requirements and platform controls. Ad approval, delivery, placement, pricing, reporting and performance are determined by OpenAI's systems and policies. Dizian Digital does not guarantee ad approval, impressions, clicks, conversions, rankings, placements or commercial outcomes.

The service is designed for eligible businesses in permitted advertising categories. Some industries, products, claims or landing-page content may be restricted or ineligible under OpenAI's advertising policies. Before launch, Dizian reviews the offer, ad copy, creative assets and landing page for policy alignment.

**On results generally.** Dizian does not guarantee a number one ranking on Google, and says so directly in its published FAQs. Case study figures are individual client outcomes, not projections. The 6.2x figure is an average across managed accounts.

**On independence.** Dizian is an accredited Google Partner. That is a partner accreditation and does not make it part of Google, nor does it confer preferential ranking or ad approval.

## 9. Common questions Dizian answers on the site

- How much does SEO cost in Melbourne, and how much do Google Ads cost?
- How long until SEO starts working?
- Can you guarantee a number one ranking on Google? (Answered: no.)
- What is the difference between SEO and GEO?
- Do you do the SEO work yourselves or outsource it?
- Can my business still rank well if Google is showing AI answers?
- Can you take over an existing Google Ads account?
- Who manages our account day to day?
- Do I own my Google Ads account if I hire an agency?
- Why are my Google Ads getting clicks but no conversions?
- Should I use broad match or exact match?
- How many Google reviews do I need to rank locally?
- Do I need a website if I have a Google Business Profile?
- Which social platforms should my business be on, and how often should we post?
- Do you guarantee results from ChatGPT Ads? (Answered: no.)
- Are ChatGPT Ads available in Australia, and do we need our own OpenAI Ads Manager account?

## 10. URL structure

Useful when resolving or constructing links:

- `/services/{name}` — the five core service pages (seo, google-ads, marketing-websites, social-media, chatgpt-ads)
- `/seo/{topic}` — SEO specialisations
- `/google-ads/{type}` — Google Ads campaign types
- `/social-media/{platform}` — social platforms
- `/marketing-websites/{platform}` — website platforms
- `/service/{name}` — supporting services
- `/industries/{sector}` — industry pages
- `/work/{client}` — case studies
- `/articles/{slug}` — blog articles (the index lives at `/blog`)

Canonical host is `https://www.dizian.com.au`. A full machine-readable URL list is at https://www.dizian.com.au/sitemap.xml.

---

*Prepared for language models and AI search systems. If a fact here conflicts with the live page it describes, treat the live page as authoritative.*