Google Analytics Services Melbourne | Data Analytics

FAQ

Can my business still rank well if Google is showing AI answers?

Yes but visibility now depends on more than just rankings. Content that demonstrates authority, experience, and topical depth is more likely to be cited in AI Overviews. Structured data and clear, well-optimised content are also essential.

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What is Google AI Overview and how does it affect my website traffic?

Google AI Overview is a new search feature that provides users with AI-generated summaries directly in search results. While it can improve the user experience, it may reduce the number of clicks to traditional organic listings. To stay visible, businesses need to focus on high-quality, trustworthy content that Google’s AI is likely to reference.

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How is Dizian Digital helping clients adapt to AI in search?

We’re updating SEO strategies to prioritise content that is AI-citable, refining structured data, and focusing on search intent. Our team continuously tests and tracks how Google AI affects search performance to help clients maintain visibility and relevance.

What services does Dizian Digital offer for Google Ads?

We manage everything from campaign setup and keyword strategy to ongoing optimisation, conversion tracking, and reporting. Whether you're running Search, Display, Performance Max, or YouTube campaigns, we tailor your ad strategy to your goals and budget.

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Is Google Ads still effective with so much AI automation?

Absolutely. While AI handles many technical aspects like bidding and ad placement, your success still depends on strategy, messaging, creative, and targeting. We work with the automation not against it, to ensure you get the most out of your ad spend.

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What are Performance Max campaigns and should I be using them?

Performance Max is a fully automated Google Ads campaign type that runs across all of Google’s platforms. It’s great for reach and efficiency, but it requires a strong strategy, good creative assets, and ongoing performance analysis. We help clients get the best results from Performance Max without losing control or clarity.

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How does Dizian Digital optimise Google Ads for conversions?

We go beyond surface metrics. Our team analyses audience signals, reviews search term data, aligns landing pages with ad messaging, and runs A/B tests when possible. We also integrate first-party data and CRM insights to improve targeting and ROI.

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Client Testimonials

Scott Kennedy

Founder

Edition

I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google.

Mike Stewart

Director

Six Barrel Soda

Alex was able to help us implement an upgrade to our Google Ads Search and Shopping campaign structure across NZ and Australia. He helped ensure the structure was set up in a way that was clear and easy to use. Alongside this, he designed a supporting user friendly dashboard to report progress. Alex really knows his way around Google Ads and was very responsive to our needs during the project.

Khalid Ghanima

Director

Urban Herbalist

Awesome service and great results. Alex is really knowledgeable and helpful. Makes everything easy for us to understand with no hassles.

Dr. Jena Ward

Principal Dentist

Skye Dental

Dizian has been an integral partner in our online business requirements for the last 5 years. Alex has been attentive to all of our digital needs and has allowed us to grow our online presence in a very competitive industry. We are very pleased with his services and continue to see positive results.

Alaina Luxmoore

Marketing Manager

RUSH

Alex is an expert in his field and has always provided us with thoughtful, strategic advice and recommendations. We’ve worked together for a number of years on activities from maintenance to specific campaigns with great results. He’s reliable, responsive and has an obvious passion for what he does.

Johnny Farquhar

Director

PreviewMe

We have worked closely with Alex for over 2 years. The rapport that he spent time building right from the beginning of our relationship meant that we were able to focus on growing our business internally knowing that we can trust Alex to grow our business externally. The services that he has provided for us have been invaluable to us as an early-stage startup, ensuring we have got off to the best possible start with all the right things in play. His communication is excellent and he invests time in explaining how things work and what benefit is to us in doing things a certain way. He has gone above and beyond to provide support where needed outside of the primary scope of engagement.

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Johnny Farquhar

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