Google Analytics

Get insights only Google can give with its unique machine-learning capabilities to help get the most out of your data

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You need to upgrade to GA4

Updating to GA4 (Google Analytics 4) provides several benefits, including improved data tracking and analysis capabilities, deeper integration with Google's advertising tools, and more advanced machine-learning capabilities

Why GA4

Upgrading to GA4 is crucial for gaining more advanced insights into your website and customer behaviour to drive data-driven decisions for your business. Get a deeper understanding of your website traffic, customer behaviour and so much more.

MAKE YOUR DATA WORK FOR YOU

User-friendly interface with real-time data, customizable dashboards and reports, and detailed insights into website traffic and user behavior, while also offering integration with other Google products and the ability to track specific events and support for app and web tracking, empowering businesses to make data-driven decisions and identify areas for improvement

BUILD A COMPLETE PICTURE

Valuable insights into user behaviour and website traffic, allowing you to understand how users interact with your content and connect different touchpoints for a more comprehensive view, leading to better data-driven decisions

MEASURING CONVERSIONS

Our team builds websites that are tailored to your business goals, with a focus on high conversions. With Webflow's powerful platform, we can help drive your business forward and achieve success online

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We are an accredited Google Partner agency based in Melbourne

Working with a Google Ads Partner offers expertise, time-saving, better results, access to beta features, and dedicated support from Google. It's the smart way to optimise your campaigns and achieve maximum ROI.

>10

Years of experience

>1,000

Conversions

>1M

Media Spend

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FAQ

1.

What is Search Engine Marketing (SEM) and how can it benefit my business?

Search Engine Marketing (SEM) refers to the practice of promoting a website or web page through paid advertising on search engine result pages (SERPs). It involves creating and optimizing targeted ads that appear when users search for specific keywords or phrases related to your business.

SEM can benefit your business in several ways:

  1. Increased Online Visibility: SEM allows you to display your ads prominently on search engine result pages, increasing your visibility and making it easier for potential customers to find you.
  2. Targeted Advertising: With SEM, you can specifically target users who are actively searching for products or services similar to what your business offers. This targeting capability helps you reach a highly relevant audience, increasing the likelihood of conversions.
  3. Immediate Results: Unlike organic search engine optimization (SEO) efforts, which take time to show results, SEM can provide immediate visibility and traffic to your website. This is especially useful for new businesses or time-sensitive campaigns.
  4. Measurable and Trackable: SEM platforms provide detailed analytics and tracking tools that allow you to measure the performance of your campaigns. You can track key metrics such as clicks, impressions, conversions, and ROI, enabling you to make data-driven decisions and optimize your campaigns for better results.
  5. Cost Control: SEM platforms like Google Ads offer flexible budgeting options, allowing you to set a daily or monthly budget that aligns with your business goals. This cost control feature ensures that you only pay when someone clicks on your ad (pay-per-click), maximizing your advertising budget's efficiency.
  6. Competitive Advantage: SEM provides an opportunity to compete with larger competitors by leveling the playing field. Even with a smaller budget, you can strategically target niche keywords and reach your target audience effectively.

By leveraging SEM effectively, businesses can gain immediate visibility, drive relevant traffic to their websites, and increase their chances of acquiring new customers or leads. It's a powerful tool for boosting online presence, increasing brand awareness, and driving business growth.

2.

What types of SEM services do you offer?

At Dizian, we offer a comprehensive range of SEM services to cater to the unique needs of businesses. Our SEM services include:

  1. Keyword Research and Strategy: We conduct thorough keyword research to identify the most relevant and high-performing keywords for your business. This ensures that your ads reach the right audience and generate optimal results.
  2. Ad Campaign Creation and Management: Our experienced team creates compelling and customized ad campaigns across various search engine platforms, including Google Ads and Bing Ads. We handle all aspects of campaign setup, including ad copywriting, targeting, bidding, and ongoing management.
  3. Ad Copywriting and Design: We specialise in creating persuasive and engaging ad copy that drives clicks and conversions. Our creative team ensures that your ads are visually appealing and optimized for maximum impact.
  4. Landing Page Optimization: We analyse and optimize your landing pages to improve conversion rates. By conducting A/B testing, optimizing page elements, and enhancing user experience, we help maximize the effectiveness of your SEM campaigns.
  5. Performance Monitoring and Optimization: We continuously monitor the performance of your SEM campaigns, tracking key metrics such as click-through rates (CTRs), conversions, and return on ad spend (ROAS). Based on data-driven insights, we optimize your campaigns to maximize results and drive continuous improvement.
  6. Remarketing and Display Advertising: We help you reconnect with past website visitors and target specific audiences through remarketing campaigns. Additionally, we offer display advertising services to expand your brand's reach and visibility across relevant websites and platforms.
  7. Mobile Advertising: With the increasing use of mobile devices, we ensure your ads are optimized for mobile platforms, targeting users on smartphones and tablets effectively.
  8. Local Search Advertising: For businesses targeting a local audience, we implement local search advertising strategies to drive foot traffic, generate leads, and increase visibility within specific geographic areas.

At Dizian, we provide comprehensive SEM services tailored to your business goals, ensuring effective campaign management, optimal results, and a strong return on investment (ROI).

Client Testimonials

Scott Kennedy

Founder

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Edition

I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google.

Mike Stewart

Director

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Six Barrel Soda

Alex was able to help us implement an upgrade to our Google Ads Search and Shopping campaign structure across NZ and Australia. He helped ensure the structure was set up in a way that was clear and easy to use. Alongside this, he designed a supporting user friendly dashboard to report progress. Alex really knows his way around Google Ads and was very responsive to our needs during the project.

Khalid Ghanima

Director

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Urban Herbalist

Awesome service and great results. Alex is really knowledgeable and helpful. Makes everything easy for us to understand with no hassles.

Dr. Jena Ward

Principal Dentist

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Skye Dental

Dizian has been an integral partner in our online business requirements for the last 5 years. Alex has been attentive to all of our digital needs and has allowed us to grow our online presence in a very competitive industry. We are very pleased with his services and continue to see positive results.

Alaina Luxmoore

Marketing Manager

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RUSH

Alex is an expert in his field and has always provided us with thoughtful, strategic advice and recommendations. We’ve worked together for a number of years on activities from maintenance to specific campaigns with great results. He’s reliable, responsive and has an obvious passion for what he does.

Johnny Farquhar

Director

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PreviewMe

We have worked closely with Alex for over 2 years. The rapport that he spent time building right from the beginning of our relationship meant that we were able to focus on growing our business internally knowing that we can trust Alex to grow our business externally. The services that he has provided for us have been invaluable to us as an early-stage startup, ensuring we have got off to the best possible start with all the right things in play. His communication is excellent and he invests time in explaining how things work and what benefit is to us in doing things a certain way. He has gone above and beyond to provide support where needed outside of the primary scope of engagement.