AI has already transformed how we create content, engage with customers, and analyse performance. Now it’s reshaping the very core of paid search advertising, particularly in Google Ads.

Google has introduced a major change to the way we interact with search. Known as AI Mode (previously Search Generative Experience or SGE), this new mode uses generative artificial intelligence to summarise search results directly within Google’s results page.

In today's digital landscape, capturing the attention of your target audience is crucial for business success. One powerful tool that can propel your online presence and drive tangible results is Google Ads.

Google Analytics 4 (GA4) is the latest version of Google's analytics platform. It offers a number of new features and improvements over Universal Analytics.