As a Google Partner, we specialise in turning your ad spend into predictable, qualified leads and sales
Are your Google Ads a black hole for your budget? Many businesses are tired of spending money on clicks that don't convert into customers. You've tried to manage them yourself or been burned by an agency that promised results but only delivered confusing reports. It's time to stop guessing.
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Working with a Google Ads Partner offers expertise, time-saving, better results, access to beta features, and dedicated support from Google. It's the smart way to optimise your campaigns and achieve maximum ROI.
Years of experience
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Ranking at the top is pointless if it doesn't drive revenue. Businesses investing in Paid Search (SEM) often face two specific hurdles that destroy profitability:
1. The "Broad Match" BleedGoogle’s default settings often prioritize reach over relevance. If your campaign isn't tightly controlled, you end up paying for "window shopper" keywords—terms that look related but have zero intent to convert. This dilutes your budget on unqualified clicks. We utilize aggressive negative keyword lists and precise match types to ensure you never pay for traffic that doesn't align with your business goals.
2. The Quality Score PenaltyYou are likely paying more per click than you need to. Google charges a premium to advertisers with irrelevant ad copy and poor landing page experiences. If your Search Engine Marketing strategy ignores Quality Score, you are essentially paying a "tax" on every click. We focus on increasing ad relevance, which lowers your Cost Per Click (CPC) and increases your visibility without increasing your budget.
Our Approach: Intent-Based EngineeringWe strip away the noise to focus on the metrics that matter. Our Paid Search Management is built on a foundation of deep keyword research and competitor analysis.
We demystify the process and give you back control.
We start with a deep dive into your business and competitors to identify your most profitable keywords and audience segments.
Our team builds a conversion-focused campaign structure from the ground up, writing compelling ad copy and designing effective landing pages.
We continuously monitor campaign performance, adjusting bids, refining targeting, and A/B testing ads to ensure we are always improving your ROI.
AI has already transformed how we create content, engage with customers, and analyse performance. Now it’s reshaping the very core of paid search advertising, particularly in Google Ads.
Google has introduced a major change to the way we interact with search. Known as AI Mode (previously Search Generative Experience or SGE), this new mode uses generative artificial intelligence to summarise search results directly within Google’s results page.
In today's digital landscape, capturing the attention of your target audience is crucial for business success. One powerful tool that can propel your online presence and drive tangible results is Google Ads.
Google Analytics 4 (GA4) is the latest version of Google's analytics platform. It offers a number of new features and improvements over Universal Analytics.
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Can my business still rank well if Google is showing AI answers?
Yes but visibility now depends on more than just rankings. Content that demonstrates authority, experience, and topical depth is more likely to be cited in AI Overviews. Structured data and clear, well-optimised content are also essential.
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What is Google AI Overview and how does it affect my website traffic?
Google AI Overview is a new search feature that provides users with AI-generated summaries directly in search results. While it can improve the user experience, it may reduce the number of clicks to traditional organic listings. To stay visible, businesses need to focus on high-quality, trustworthy content that Google’s AI is likely to reference.
How is Dizian Digital helping clients adapt to AI in search?
We’re updating SEO strategies to prioritise content that is AI-citable, refining structured data, and focusing on search intent. Our team continuously tests and tracks how Google AI affects search performance to help clients maintain visibility and relevance.
What services does Dizian Digital offer for Google Ads?
We manage everything from campaign setup and keyword strategy to ongoing optimisation, conversion tracking, and reporting. Whether you're running Search, Display, Performance Max, or YouTube campaigns, we tailor your ad strategy to your goals and budget.
Is Google Ads still effective with so much AI automation?
Absolutely. While AI handles many technical aspects like bidding and ad placement, your success still depends on strategy, messaging, creative, and targeting. We work with the automation not against it, to ensure you get the most out of your ad spend.
What are Performance Max campaigns and should I be using them?
Performance Max is a fully automated Google Ads campaign type that runs across all of Google’s platforms. It’s great for reach and efficiency, but it requires a strong strategy, good creative assets, and ongoing performance analysis. We help clients get the best results from Performance Max without losing control or clarity.
How does Dizian Digital optimise Google Ads for conversions?
We go beyond surface metrics. Our team analyses audience signals, reviews search term data, aligns landing pages with ad messaging, and runs A/B tests when possible. We also integrate first-party data and CRM insights to improve targeting and ROI.
“We were looking for an agile, responsive and strategic digital partner to help manage our website. Dizian met our brief and continues to deliver beyond expectations, providing proactive and valuable SEO and data-driven expertise.”
Marketing Director
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Law Chambers
"Alex has been great to work with. His projections have all been correct and we are seeing unprecedented inquiries through the website."
Owner
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Dwyer Brick Fences
"We have been working with Alex & team over one year now and are very happy with the service. It is very professional, and we get very quick replies for our requests. We have regular meetings with reporting on how our campaigns are going. Very happy to recommend Dizian Digital service."
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Co-Director
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Venla Resell+Relove
"I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google."
Founder
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Edition
"Awesome service and great results. Alex is really knowledgeable and helpful. Makes everything easy for us to understand with no hassles."
Director
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Urban Herbalist
"Dizian has been an integral partner in our online business requirements for the last 5 years. Alex has been attentive to all of our digital needs and has allowed us to grow our online presence in a very competitive industry. We are very pleased with his services and continue to see positive results."
Principal Dentist
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Skye Dental
"Alex is an expert in his field and has always provided us with thoughtful, strategic advice and recommendations. We’ve worked together for a number of years on activities from maintenance to specific campaigns with great results. He’s reliable, responsive and has an obvious passion for what he does."
Marketing Manager
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RUSH
"We have worked closely with Alex for over 2 years. The rapport that he spent time building right from the beginning of our relationship meant that we were able to focus on growing our business internally knowing that we can trust Alex to grow our business externally. The services that he has provided for us have been invaluable to us as an early-stage startup, ensuring we have got off to the best possible start with all the right things in play. His communication is excellent and he invests time in explaining how things work and what benefit is to us in doing things a certain way. He has gone above and beyond to provide support where needed outside of the primary scope of engagement."
Director
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PreviewMe
Organise a time for a quick walk through and check out the current affairs of your Google Ads and see how we can help.
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