Google Ads

YouTube Ads Management

YouTube reaches more Australians than any TV network. We run video campaigns for awareness that can be measured and remarketing that closes.

Reach people before they start searching

Search captures demand that already exists. YouTube creates it. That makes the two complementary rather than competing, and it also means judging YouTube purely on last-click conversions will always undersell it.

The measurable effect usually shows up somewhere else: branded search rising, direct traffic climbing, and search campaigns converting better because more people already recognise the name.

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accredited Google Partner agency based in Melbourne

Working with a Google Ads Partner offers expertise, time-saving, better results, access to beta features, and dedicated support from Google.

14+

Years of experience

Google Partner

Why YouTube Campaigns Fail

A skip button is the harshest form of feedback in advertising. Businesses investing in YouTube Ads often face two specific hurdles that destroy profitability:

The Weak Hook Problem

Most YouTube ads are cut-down TV commercials that take too long to get to the point. Viewers skip within the first five seconds, and you pay for impressions that never had a chance to convert. We build direct-response creative designed specifically for a skippable format, hooking attention immediately.

The Broad Targeting Waste

Running ads to broad demographics instead of custom intent and in-market audiences means paying to reach people with no buying signal at all. This inflates your cost per lead without improving results. We build layered audience targeting so your budget reaches people already showing purchase intent.

Our Approach: Direct-Response Video

We treat video like a performance channel, not a branding exercise. Our YouTube Ads management is built on strong hooks, precise audience targeting, and clear calls to action tied to measurable outcomes.

brands that drive us

PROCESS

We demystify the process and give you back control.

Strategic Audit & Keyword Research

We start with a close analysis of your business and competitors to identify your most profitable keywords and audience segments.

Campaign Build & Launch

Our team builds a conversion-focused campaign structure from the ground up, writing compelling ad copy and designing effective landing pages.

Ongoing Management & Optimisation

We continuously monitor campaign performance, adjusting bids, refining targeting, and A/B testing ads to ensure we are always improving your ROI.

HAPPY Clients

"We found Dizian through a trusted referral, and I’m glad we did. Before engaging Alex, our SEO and Google Ads were honestly in a mess. There was no clear structure, money was being spent without clarity, and campaigns were being tested without a proper strategy. Alex came in, reviewed everything thoroughly, and cleaned up a lot of loose ends. He brought structure, accountability, and clarity to our digital marketing. It immediately removed the headache of wasted ad spend and uncertainty. Unlike many SEO agencies out there, Dizian genuinely takes the time to understand the client’s requirements, the products, and the overall business model. Alex didn’t apply a generic template — he took the time to understand what we do and aligned the strategy accordingly. What stands out most to me is Alex’s integrity and character. He is trustworthy, transparent, and genuinely committed to helping his clients succeed. His depth of knowledge and experience is strong."

Irwandy Tan, Andatech

Irwandy Tan

Director

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Andatech

"Dizian Digital made our move to satphoneshop.com.au seamless and handled the transition with care and professionalism. They protected our search visibility throughout the process and helped strengthen our online presence in the Australian market. Beyond the migration, they improved the structure and performance of our campaigns, which helped us attract more of the right customers and generate better quality enquiries and sales. They were proactive, clear in their communication, and genuinely took the time to understand our business, our products, and the importance of trust and reliability in the satellite communications space."

SatPhoneShop logo

Stacey Atkinson

Marketing Manager

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SatPhoneShop

“We were looking for an agile, responsive and strategic digital partner to help manage our website. Dizian met our brief and continues to deliver beyond expectations, providing proactive and valuable SEO and data-driven expertise.”

Sophie Lindsay, Law Chambers

Sophie Lindsay

Marketing Director

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Law Chambers

"Alex has been great to work with. His projections have all been correct and we are seeing unprecedented inquiries through the website."

James Dwyer, Dwyer Brick Fences

James Dwyer

Owner

/

Dwyer Brick Fences

"We have been working with Alex & team over one year now and are very happy with the service. It is very professional, and we get very quick replies for our requests. We have regular meetings with reporting and are very happy to recommend Dizian services."

Satu Raunola-Spencer, Venla Resell+Relove

Satu Raunola-Spencer

Co-Director

/

Venla Resell+Relove

"I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google."

Scott Kennedy, Edition

Scott Kennedy

Founder

/

Edition

"Alex was able to help us implement an upgrade to our Google Ads Search and Shopping campaign structure across NZ and Australia. He helped ensure the structure was set up in a way that was clear and easy to use. Alongside this, he designed a supporting user friendly dashboard to report progress. Alex really knows his way around Google Ads and was very responsive to our needs during the project."

Six Barrel Soda logo

Mike Stewart

Director

/

Six Barrel Soda

"Awesome service and great results. Alex is really knowledgeable and helpful. Makes everything easy for us to understand with no hassles."

Khalid Ghanima, Urban Herbalist

Khalid Ghanima

Director

/

Urban Herbalist

"Dizian has been an integral partner in our online business requirements for the last 5 years. Alex has been attentive to all of our digital needs and has allowed us to grow our online presence in a very competitive industry. We are very pleased with his services and continue to see positive results."

Dr. Jena Ward, Skye Dental

Dr. Jena Ward

Principal Dentist

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Skye Dental

"Alex is an expert in his field and has always provided us with thoughtful, strategic advice and recommendations. We’ve worked together for a number of years on activities from maintenance to specific campaigns with great results. He’s reliable, responsive and has an obvious passion for what he does."

Alaina Luxmoore, RUSH

Alaina Luxmoore

Marketing Manager

/

RUSH

"We have worked closely with Alex for over 2 years. The rapport that he spent time building right from the beginning of our relationship meant that we were able to focus on growing our business internally knowing that we can trust Alex to grow our business externally. The services that he has provided for us have been invaluable to us as an early-stage startup, ensuring we have got off to the best possible start with all the right things in play. His communication is excellent and he invests time in explaining how things work and what benefit is to us in doing things a certain way. He has gone above and beyond to provide support where needed outside of the primary scope of engagement."

Johnny Farquhar, PreviewMe

Johnny Farquhar

Director

/

PreviewMe

Where to start, in order of return

  1. Remarketing to site visitors. People who already know you convert far better than cold audiences, and this is the cheapest audience you own.
  2. Customer match and similar audiences. Built from people who have already bought, so the targeting starts from evidence rather than assumption.
  3. In-market and custom intent. People actively researching your category, including those searching your competitors.
  4. Broad awareness. Worth doing once the first three are working, and rarely before.
The first five seconds decide everything. That is what you get before a skippable ad can be dismissed, so lead with the problem, not your logo.

What actually makes a YouTube ad work

  • One clear point, made early, rather than a brand film
  • Captions, because a large share of views start muted
  • A specific next step, not just a website address on screen
  • Production good enough not to distract, which is a lower bar than most people assume
  • Measurement that includes branded search lift, not only direct conversions

Budget and expectations

You generally pay per view rather than per click, which makes YouTube one of the cheaper ways to reach a large audience. Narrow targeting costs more per view than broad. We size the spend against what a customer is worth to you rather than against a benchmark, and we will say plainly if your market is too small for video to earn its place.

What management costs

Two separate numbers, and any quote that merges them is hiding something. Ad spend goes to Google and is yours to set. In our experience management fees commonly run $300 to $800 a month for a small account and $500 to $2,000 for a larger one.

Our pricing is competitive because delivery is AI-enabled, which means more of the same budget reaches clicks instead of overhead.

You keep ownership of the account either way. No lock-in, 30 day terms, and an accredited Google Partner with over 14 years behind it.

Results we have delivered

  • SatPhoneShop a 15% increase in conversions and 10x ROAS
  • Six Barrel Soda a 25% increase in conversions and 6x ROAS
  • Rush an 18% increase in conversions and 5x ROAS

Results shown are actual outcomes achieved for the named clients. Individual results vary with market, budget and starting position, and past performance is not a guarantee of future results.

Want a straight read on your account? Book a free digital audit at dizian.com.au/contact, or see all Google Ads management.

FAQ

Do I need a professional video to advertise on YouTube?

Can I retarget my website visitors on YouTube?

How much do YouTube ads cost in Australia?

How long should a YouTube ad be?

Do YouTube ads work for lead generation, or just brand awareness?

1.

Can my business still rank well if Google is showing AI answers?

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