Socials

Strategic Social Media Marketing designed to stop the scroll, capture intent, and drive measurable business growth.

Turn Attention Into Revenue

Your customers are spending hours every day on social platforms. The question isn’t whether they are there; the question is why they aren’t clicking on your offer. We move beyond vanity metrics like "likes" to build sophisticated social funnels that convert passive scrollers into active buyers.

Schedule a Call

Why Your Social Strategy Isn't Converting

Social media is the most crowded advertising space in history. If you are posting consistently but not seeing a return, you are likely trapped in one of two cycles:

The "Vanity Metric" Mirage

It’s easy to get likes; it’s hard to get leads. Many agencies focus on "engagement" that looks good on a monthly report but adds zero dollars to your bottom line. If your social media advertising is generating comments but not conversions, you are optimising for the wrong objective. We shift the focus from popularity to profitability, targeting users who are ready to take action.

The "Spray and Pray" Approach

Posting content without a data-backed strategy is just noise. Without precise targeting and retargeting layers, you are shouting into the void. If you lack a structured Paid Social strategy, you are likely burning budget on audiences who will never buy from you. We use advanced audience segmentation to ensure your message lands in front of the exact people who need your solution.



social channels

Dominate the Feed

We blend high-impact creative with rigorous media buying. We treat Facebook, Instagram, LinkedIn, and X as performance channels, not just brand awareness tools.

Full-Funnel Retargeting

We don't let interested prospects slip away. We implement multi-stage retargeting sequences to nurture leads until they convert

Creative Strategy & Production

We produce ad creative that is engineered to stop the scroll—focusing on hooks, angles, and messaging that drives clicks

Cross-Channel Integration

We ensure your social strategy speaks to your Google Ads and Email efforts, creating a unified ecosystem that maximises Customer Lifetime Value (CLV)

Stay up to Date with the Latest News

View all blog

June 25, 2025

AI and the Evolution of Paid Search: What’s Changing in Google Ads and How Marketers Are Responding

AI has already transformed how we create content, engage with customers, and analyse performance. Now it’s reshaping the very core of paid search advertising, particularly in Google Ads.

June 11, 2025

Google’s New AI Mode: What It Means for Users and Digital Marketers

Google has introduced a major change to the way we interact with search. Known as AI Mode (previously Search Generative Experience or SGE), this new mode uses generative artificial intelligence to summarise search results directly within Google’s results page.

June 5, 2023

Unleashing the Power of Google Ads: Boost Your Business with Effective Online Advertising

In today's digital landscape, capturing the attention of your target audience is crucial for business success. One powerful tool that can propel your online presence and drive tangible results is Google Ads.

June 4, 2023

Migrating from Universal Analytics to GA4

Google Analytics 4 (GA4) is the latest version of Google's analytics platform. It offers a number of new features and improvements over Universal Analytics.

brands that drive us

FAQ

1.

Can my business still rank well if Google is showing AI answers?

Yes but visibility now depends on more than just rankings. Content that demonstrates authority, experience, and topical depth is more likely to be cited in AI Overviews. Structured data and clear, well-optimised content are also essential.

2.

What is Google AI Overview and how does it affect my website traffic?

Google AI Overview is a new search feature that provides users with AI-generated summaries directly in search results. While it can improve the user experience, it may reduce the number of clicks to traditional organic listings. To stay visible, businesses need to focus on high-quality, trustworthy content that Google’s AI is likely to reference.

3.

How is Dizian Digital helping clients adapt to AI in search?

We’re updating SEO strategies to prioritise content that is AI-citable, refining structured data, and focusing on search intent. Our team continuously tests and tracks how Google AI affects search performance to help clients maintain visibility and relevance.

4.

What services does Dizian Digital offer for Google Ads?

We manage everything from campaign setup and keyword strategy to ongoing optimisation, conversion tracking, and reporting. Whether you're running Search, Display, Performance Max, or YouTube campaigns, we tailor your ad strategy to your goals and budget.

5.

Is Google Ads still effective with so much AI automation?

Absolutely. While AI handles many technical aspects like bidding and ad placement, your success still depends on strategy, messaging, creative, and targeting. We work with the automation not against it, to ensure you get the most out of your ad spend.

6.

What are Performance Max campaigns and should I be using them?

Performance Max is a fully automated Google Ads campaign type that runs across all of Google’s platforms. It’s great for reach and efficiency, but it requires a strong strategy, good creative assets, and ongoing performance analysis. We help clients get the best results from Performance Max without losing control or clarity.

7.

How does Dizian Digital optimise Google Ads for conversions?

We go beyond surface metrics. Our team analyses audience signals, reviews search term data, aligns landing pages with ad messaging, and runs A/B tests when possible. We also integrate first-party data and CRM insights to improve targeting and ROI.

Client Testimonials

“We were looking for an agile, responsive and strategic digital partner to help manage our website. Dizian met our brief and continues to deliver beyond expectations, providing proactive and valuable SEO and data-driven expertise.”

Sophie Lindsay

Marketing Director

/

Law Chambers

"Alex has been great to work with. His projections have all been correct and we are seeing unprecedented inquiries through the website."

James Dwyer

Owner

/

Dwyer Brick Fences

"We have been working with Alex & team over one year now and are very happy with the service. It is very professional, and we get very quick replies for our requests. We have regular meetings with reporting on how our campaigns are going. Very happy to recommend Dizian Digital service."

Satu Raunola-Spencer

Co-Director

/

Venla Resell+Relove

"I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google."

Scott Kennedy

Founder

/

Edition

"Awesome service and great results. Alex is really knowledgeable and helpful. Makes everything easy for us to understand with no hassles."

Khalid Ghanima

Director

/

Urban Herbalist

"Dizian has been an integral partner in our online business requirements for the last 5 years. Alex has been attentive to all of our digital needs and has allowed us to grow our online presence in a very competitive industry. We are very pleased with his services and continue to see positive results."

Dr. Jena Ward

Principal Dentist

/

Skye Dental

"Alex is an expert in his field and has always provided us with thoughtful, strategic advice and recommendations. We’ve worked together for a number of years on activities from maintenance to specific campaigns with great results. He’s reliable, responsive and has an obvious passion for what he does."

Alaina Luxmoore

Marketing Manager

/

RUSH

"We have worked closely with Alex for over 2 years. The rapport that he spent time building right from the beginning of our relationship meant that we were able to focus on growing our business internally knowing that we can trust Alex to grow our business externally. The services that he has provided for us have been invaluable to us as an early-stage startup, ensuring we have got off to the best possible start with all the right things in play. His communication is excellent and he invests time in explaining how things work and what benefit is to us in doing things a certain way. He has gone above and beyond to provide support where needed outside of the primary scope of engagement."

Johnny Farquhar

Director

/

PreviewMe

Complimentory consultation

Organise a time for a quick walk through and check out the current affairs of your Google Ads and see how we can help.

IconIconIconIconIcon

66+ Satisfied Partners

Book a call

let's create something amazing together

your details

services

your message

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Icon