<script type="application/ld+json">{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Is Shopify or WordPress better for SEO?","acceptedAnswer":{"@type":"Answer","text":"Neither platform will win or lose you rankings on its own. Shopify is more locked down but harder to break; WooCommerce on WordPress is more flexible but easier to misconfigure. What actually decides your rankings is the work on top: site structure, category content, page speed and schema. We work with both, plus Magento and custom builds, and we'd rarely recommend replatforming for SEO reasons alone."}},{"@type":"Question","name":"How long does SEO take for an online store?","acceptedAnswer":{"@type":"Answer","text":"Expect the first measurable movement in roughly three to six months, with the compounding gains after that. Technical fixes can show results faster, sometimes within weeks if the site had serious crawl problems. Anyone promising page one in 30 days is either targeting keywords nobody searches or doing something Google will eventually penalise. We report progress monthly so you can see the trajectory, not just the destination."}},{"@type":"Question","name":"Should we optimise category pages or product pages first?","acceptedAnswer":{"@type":"Answer","text":"Category pages first, in most stores. They target the higher-volume searches (\"womens linen dresses\" gets far more searches than any single dress), they pass authority down to every product beneath them, and one good category page lifts dozens of product pages with it. Product pages come next, prioritised by revenue potential. The exception is stores built around a handful of hero products, where we flip the order."}},{"@type":"Question","name":"Can ecommerce SEO replace our Google Ads spend?","acceptedAnswer":{"@type":"Answer","text":"Not entirely, and we won't pretend otherwise. SEO reduces your dependence on paid traffic and lowers your blended cost per sale, but ads still do things organic can't: instant visibility for new products, retargeting, and Shopping placements. The realistic goal is shifting your revenue mix so organic carries more of the load each quarter. Most of our clients run both, with the money saved on our fee going into ad spend."}},{"@type":"Question","name":"How much does ecommerce SEO cost in Australia?","acceptedAnswer":{"@type":"Answer","text":"Traditional agency retainers for ecommerce SEO commonly run into thousands per month, because you're paying for a full team and their overhead. Our AI-led model prices at around half of a comparable traditional retainer, scoped to your store's size and how competitive your niche is. No lock-in contract, so the work has to justify itself every month. Book a free digital audit and we'll quote against your actual store, not a generic package."}}]}</script> <script type="application/ld+json">{"@context":"https://schema.org","@type":"Service","serviceType":"Ecommerce SEO","name":"Ecommerce SEO Melbourne","provider":{"@id":"https://www.dizian.com.au/#business"},"areaServed":[{"@type":"City","name":"Melbourne"},{"@type":"Country","name":"Australia"}],"url":"https://www.dizian.com.au/seo/e-commerce-seo"}</script> <script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.dizian.com.au/"},{"@type":"ListItem","position":2,"name":"SEO","item":"https://www.dizian.com.au/services/seo"},{"@type":"ListItem","position":3,"name":"Ecommerce SEO","item":"https://www.dizian.com.au/seo/e-commerce-seo"}]}</script>
search engine optimisation

E-commerce SEO

A data-led ecommerce SEO strategy that fixes the technical bottlenecks holding your store back, captures high-intent shoppers, and cuts your reliance on paid ad spend. We optimise category pages, product pages and schema so Google and AI search can actually read your store. Run lean, priced below a full-fee agency.

Most online stores are invisible to Google

Most ecommerce sites have the same problem: the products are good, but Google can't make sense of the store. Duplicate product descriptions pulled straight from the supplier, filter URLs spawning thousands of near-identical pages, category pages with a heading and a grid of products and no actual content, and no structured data telling Google what anything costs or whether it's in stock.

The result is a store that only makes money while the ad account is switched on. Every sale carries an ad cost, so your margin is capped by whatever Google Ads charges that month. When CPCs rise, and they generally do, your profit shrinks even though nothing about your store changed.

Ecommerce SEO fixes the underlying problem. When your category and product pages rank on their own, you earn traffic that doesn't cost you per click. Paid and organic then work together: ads capture demand today while SEO compounds in the background, and over time the organic share of revenue grows. That's the whole point of the work, and it's how we measure it: organic revenue, not rankings for their own sake.

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Our Revenue-First Methodology

A rigorous four-stage process designed to clean up your code, structure your products, and capture market share.

Technical Audits & Architecture

E-commerce sites are complex. We start by fixing the deep technical issues that kill rankings. We audit your site for crawl budget efficiency, fix canonical tag errors caused by product variants, and ensure your site architecture allows Google to index your inventory without friction. A faster, cleaner site ranks higher.

Category Page Optimisation

Your category pages are your biggest revenue drivers. We transform these from simple product lists into powerful landing pages. By targeting broad, high-volume transactional keywords and implementing strategic internal linking, we ensure these pages capture customers at the start of their buying journey.

Product & Schema Strategy

We ensure Google understands exactly what you are selling. We implement advanced structured data (Schema markup)—including price, availability, and review ratings—to help your products stand out in search results with rich snippets. We also optimise product descriptions to target long-tail keywords and reduce bounce rates.

brands that drive us

Related Service

Search Engine Optimisations from local ranking to global markets.

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Client Testimonials

"Dizian Digital made our move to satphoneshop.com.au seamless and handled the transition with care and professionalism. They protected our search visibility throughout the process and helped strengthen our online presence in the Australian market. Beyond the migration, they improved the structure and performance of our campaigns, which helped us attract more of the right customers and generate better quality enquiries and sales. They were proactive, clear in their communication, and genuinely took the time to understand our business, our products, and the importance of trust and reliability in the satellite communications space."

SatPhoneShop logo

Stacey Atkinson

Marketing Manager

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SatPhoneShop

“We were looking for an agile, responsive and strategic digital partner to help manage our website. Dizian met our brief and continues to deliver beyond expectations, providing proactive and valuable SEO and data-driven expertise.”

Sophie Lindsay

Marketing Director

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Law Chambers

"Alex has been great to work with. His projections have all been correct and we are seeing unprecedented inquiries through the website."

James Dwyer

Owner

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Dwyer Brick Fences

"We have been working with Alex & team over one year now and are very happy with the service. It is very professional, and we get very quick replies for our requests. We have regular meetings with reporting and are very happy to recommend Dizian services."

Satu Raunola-Spencer

Co-Director

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Venla Resell+Relove

"I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google."

Scott Kennedy

Founder

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Edition

"Alex was able to help us implement an upgrade to our Google Ads Search and Shopping campaign structure across NZ and Australia. He helped ensure the structure was set up in a way that was clear and easy to use. Alongside this, he designed a supporting user friendly dashboard to report progress. Alex really knows his way around Google Ads and was very responsive to our needs during the project."

Six Barrel Soda logo

Mike Stewart

Director

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Six Barrel Soda

"Awesome service and great results. Alex is really knowledgeable and helpful. Makes everything easy for us to understand with no hassles."

Khalid Ghanima

Director

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Urban Herbalist

"Dizian has been an integral partner in our online business requirements for the last 5 years. Alex has been attentive to all of our digital needs and has allowed us to grow our online presence in a very competitive industry. We are very pleased with his services and continue to see positive results."

Dr. Jena Ward

Principal Dentist

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Skye Dental

"Alex is an expert in his field and has always provided us with thoughtful, strategic advice and recommendations. We’ve worked together for a number of years on activities from maintenance to specific campaigns with great results. He’s reliable, responsive and has an obvious passion for what he does."

Alaina Luxmoore

Marketing Manager

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RUSH

"We have worked closely with Alex for over 2 years. The rapport that he spent time building right from the beginning of our relationship meant that we were able to focus on growing our business internally knowing that we can trust Alex to grow our business externally. The services that he has provided for us have been invaluable to us as an early-stage startup, ensuring we have got off to the best possible start with all the right things in play. His communication is excellent and he invests time in explaining how things work and what benefit is to us in doing things a certain way. He has gone above and beyond to provide support where needed outside of the primary scope of engagement."

Johnny Farquhar

Director

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FAQ

1.

Can my business still rank well if Google is showing AI answers?

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January 19, 2026

OpenAI Confirms ChatGPT Ads: What Australian Businesses Need to Know for 2026

In a move that has sent shockwaves through the global digital marketing industry, OpenAI CEO Sam Altman confirmed on 17 January 2026 that advertisements are officially coming to ChatGPT.

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