A data-led ecommerce SEO strategy that fixes the technical bottlenecks holding your store back, captures high-intent shoppers, and cuts your reliance on paid ad spend. We optimise category pages, product pages and schema so Google and AI search can actually read your store. Run lean, priced below a full-fee agency.
Most ecommerce sites have the same problem: the products are good, but Google can't make sense of the store. Duplicate product descriptions pulled straight from the supplier, filter URLs spawning thousands of near-identical pages, category pages with a heading and a grid of products and no actual content, and no structured data telling Google what anything costs or whether it's in stock.
The result is a store that only makes money while the ad account is switched on. Every sale carries an ad cost, so your margin is capped by whatever Google Ads charges that month. When CPCs rise, and they generally do, your profit shrinks even though nothing about your store changed.
Ecommerce SEO fixes the underlying problem. When your category and product pages rank on their own, you earn traffic that doesn't cost you per click. Paid and organic then work together: ads capture demand today while SEO compounds in the background, and over time the organic share of revenue grows. That's the whole point of the work, and it's how we measure it: organic revenue, not rankings for their own sake.
A rigorous four-stage process designed to clean up your code, structure your products, and capture market share.
E-commerce sites are complex. We start by fixing the deep technical issues that kill rankings. We audit your site for crawl budget efficiency, fix canonical tag errors caused by product variants, and ensure your site architecture allows Google to index your inventory without friction. A faster, cleaner site ranks higher.
Your category pages are your biggest revenue drivers. We transform these from simple product lists into powerful landing pages. By targeting broad, high-volume transactional keywords and implementing strategic internal linking, we ensure these pages capture customers at the start of their buying journey.
We ensure Google understands exactly what you are selling. We implement advanced structured data (Schema markup)—including price, availability, and review ratings—to help your products stand out in search results with rich snippets. We also optimise product descriptions to target long-tail keywords and reduce bounce rates.
Search Engine Optimisations from local ranking to global markets.
Can my business still rank well if Google is showing AI answers?