website

Shopify

A specialist Shopify development service focused on building high-converting, scalable online stores engineered for maximum sales and Average Order Value (AOV)

Your Online Store Needs a Conversion Engine

Simply listing products isn't enough to compete in the modern e-commerce landscape. Many stores suffer from slow checkouts, confusing navigation, and themes that kill conversions. We treat your store as a sales machine. As your Shopify partner, we use the platform properly to implement strategic upsells, optimise checkout flows, and integrate robust sales channel management, so your store is built for continuous, scalable revenue.

Schedule a Call

Our E-commerce Conversion Pipeline

A streamlined four-step programme to build, optimise and launch a store that turns visitors into recurring customers

Strategy & User Journey Mapping

We start by defining your ideal customer’s path to purchase. We map the entire user journey, identifying opportunities for high-margin sales, strategic upselling, and reduced friction in the checkout process to maximise your Average Order Value (AOV).

Launch Readiness & Channel Setup

Before launch, we rigorously test site speed and checkout performance. We then set up key sales channels, including Google Shopping and Meta, ensuring your store is ready to handle traffic and your product feeds are flawlessly synchronised for paid advertising campaigns

E-commerce SEO Foundation

We conduct a deep technical audit of your store, focusing on product schema markup and correct canonical tags to eliminate duplicate content issues. We also ensure clean URLs and fast load times, guaranteeing maximum organic visibility.

Google Sales Channel Integration

We establish and fully optimise your Google Merchant Centre account, rigorously managing the product feed for data accuracy. This enables powerful Google Shopping campaigns and clean sales tracking directly from search to your store.

Custom Theme Development

We design and develop unique, high-performance themes that stand out from generic templates. Our code is clean, mobile-responsive, and speed-optimised, ensuring your store loads instantly and provides a premium shopping experience across all devices.

App & Feature Integration

We integrate the essential apps and features needed for growth without creating "app bloat." This includes connecting payment gateways, managing inventory systems, implementing review platforms, and setting up automated marketing flows.

Where Shopify stores lose revenue

  • Product descriptions copied from the supplier, so hundreds of stores carry identical text and none of them rank for it
  • Collection pages that are a heading and a product grid, with nothing for Google to read or a shopper to learn from
  • Filter and sort URLs generating thousands of near-duplicate pages that eat crawl budget
  • Apps installed and forgotten, each adding scripts that slow every page
  • Missing or broken product schema, so price and stock never appear in search results
Every one of those is invisible from the dashboard. Sales look fine until you notice they only happen while the ad account is switched on.

What we do

  1. Technical clean-up first. Faceted navigation, duplicate variants, redirect chains and app bloat, because everything else compounds on top of it.
  2. Collection pages treated as landing pages. They target the higher volume searches and lift every product beneath them.
  3. Product schema and Merchant Centre feed. Implemented properly and validated, so Shopping and AI search can read the catalogue.
  4. Conversion work. Speed, checkout friction and product page clarity, because more traffic to a leaking store is expensive.

Pair this with Shopping and feed management and ecommerce SEO. Results include SatPhoneShop at a 15% increase in conversions and 10x ROAS, and Six Barrel Soda at 25% and 6x.

What a build costs

A professional custom marketing site for a Melbourne small to mid-size business typically lands in the $3,000 to $7,000 range. Our website builds start from $4,995 and care and maintenance from $299, both excluding GST. All prices exclude GST.

The cheaper quote is rarely cheaper. It is usually missing content writing, SEO groundwork, redirects from the old site, or tracking setup.

No lock-in, 30 day terms. Book a free digital audit at dizian.com.au/contact, or read what web design costs in Melbourne.

brands that drive us

other platforms

Depending on your requirements, we work with multiple CMS to suit your needs

Stay up to Date with the Latest News

View all blog

August 5, 2026

Google AI Overviews: How Melbourne Businesses Stay Visible

AI Overviews answer the question before anyone reaches your site. What decides whether you are the source they quote.

August 5, 2026

Shopify SEO: Where Australian Stores Lose Revenue

Most Shopify stores are profitable and fragile at once. The structural problems capping organic revenue, and what to fix first.

August 5, 2026

WordPress SEO: What Actually Moves the Needle

WordPress is not slow by nature. Neglected WordPress is. The fixes that matter, in the order they matter.

August 5, 2026

Is SEO Worth It? An Honest Answer for Australian Businesses

Sometimes yes, sometimes genuinely no. The maths that tells you which, and the four situations where we would talk you out of it.

August 5, 2026

Will AI Replace SEO? What Is Actually Changing in 2026

AI is not killing SEO. It is killing the click, which is a different problem and a fixable one. What changes, what does not, and what to do about it.

August 4, 2026

Affordable SEO in Melbourne: How It Can Be Cheaper Without Being Worse

Cheap SEO earned its reputation. But there is a second kind of cheaper. One cuts the work, the other cuts the overhead, and they are not the same thing.

August 4, 2026

SEO Company vs SEO Agency vs Freelancer: What Melbourne Businesses Actually Need

The noun on the business name tells you nothing. The real choice is between a full-team agency, a freelancer, and a lean expert-led shop.

August 4, 2026

How Much Does Web Design Cost in Melbourne? (2026)

Five Melbourne web designers will quote five numbers, because they are quoting different things. What each tier actually costs and what gets left out.

August 4, 2026

How Much Do Google Ads Cost in Melbourne? (2026)

Google Ads costs you two separate things, and mixing them up is the most common budgeting mistake. What management fees and ad spend really run in Melbourne.

August 4, 2026

Best SEO Company in Melbourne (2026): How to Choose One

There is no single best SEO company in Melbourne, only the best one for your budget and industry. The questions to ask, what it should cost, and the red flags.

July 13, 2026

How Much Does SEO Cost in Melbourne? (2026 Guide)

Typical Melbourne SEO pricing in 2026, what a retainer actually pays for, and five questions to judge any quote.

July 13, 2026

AI Marketing Agency vs the Traditional Agency Model: What Actually Changed

The old agency model needed a big team and a big retainer. Here is what AI actually changed, and what it did not.

February 23, 2026

What is GEO Optimisation? A Melbourne Business Guide for 2026

Something significant is happening to the way Australians search for information, and most businesses have not caught up yet. A growing number of searches are no longer ending with a click on a website. Instead, people are getting their answers directly from AI systems: Google AI Overviews, ChatGPT, Gemini, Perplexity. They ask a question, they get a synthesised answer, and they move on, without visiting a single webpage. This is not a trend on the horizon. It is already happening. And it has created a new discipline in Digital Marketing: GEO Optimisation, or Generative Engine Optimisation. This article explains what GEO Optimisation is, how it differs from traditional SEO, and what Melbourne businesses should be doing about it right now.

January 19, 2026

OpenAI Confirms ChatGPT Ads: What Australian Businesses Need to Know for 2026

In a move that has sent shockwaves through the global Digital Marketing industry, OpenAI CEO Sam Altman confirmed on 17 January 2026 that advertisements are officially coming to ChatGPT.

June 25, 2025

AI and the Evolution of Paid Search: What’s Changing in Google Ads and How Marketers Are Responding

AI has already transformed how we create content, engage with customers, and analyse performance. Now it’s reshaping the very core of paid search advertising, particularly in Google Ads.

June 11, 2025

Google’s New AI Mode: What It Means for Users and Digital Marketers

Google has introduced a major change to the way we interact with search. Known as AI Mode (previously Search Generative Experience or SGE), this new mode uses generative artificial intelligence to summarise search results directly within Google’s results page.

June 5, 2023

How to Get More From Your Google Ads Budget

Most Google Ads accounts do not need more budget. They need the waste taken out. Here is where it usually hides and what to do about it.

Schedule a Call

FAQ

Should I use Shopify or WooCommerce?

Do Shopify apps slow down my store?

How much does a Shopify store cost to build?

Why are my Shopify products not showing on Google?

Is Shopify good for SEO?

1.

Can my business still rank well if Google is showing AI answers?

HAPPY CLIENTS

"We found Dizian through a trusted referral, and I’m glad we did. Before engaging Alex, our SEO and Google Ads were honestly in a mess. There was no clear structure, money was being spent without clarity, and campaigns were being tested without a proper strategy. Alex came in, reviewed everything thoroughly, and cleaned up a lot of loose ends. He brought structure, accountability, and clarity to our digital marketing. It immediately removed the headache of wasted ad spend and uncertainty. Unlike many SEO agencies out there, Dizian genuinely takes the time to understand the client’s requirements, the products, and the overall business model. Alex didn’t apply a generic template — he took the time to understand what we do and aligned the strategy accordingly. What stands out most to me is Alex’s integrity and character. He is trustworthy, transparent, and genuinely committed to helping his clients succeed. His depth of knowledge and experience is strong."

Irwandy Tan, Andatech

Irwandy Tan

Director

/

Andatech

"Dizian Digital made our move to satphoneshop.com.au seamless and handled the transition with care and professionalism. They protected our search visibility throughout the process and helped strengthen our online presence in the Australian market. Beyond the migration, they improved the structure and performance of our campaigns, which helped us attract more of the right customers and generate better quality enquiries and sales. They were proactive, clear in their communication, and genuinely took the time to understand our business, our products, and the importance of trust and reliability in the satellite communications space."

SatPhoneShop logo

Stacey Atkinson

Marketing Manager

/

SatPhoneShop

“We were looking for an agile, responsive and strategic digital partner to help manage our website. Dizian met our brief and continues to deliver beyond expectations, providing proactive and valuable SEO and data-driven expertise.”

Sophie Lindsay, Law Chambers

Sophie Lindsay

Marketing Director

/

Law Chambers

"Alex has been great to work with. His projections have all been correct and we are seeing unprecedented inquiries through the website."

James Dwyer, Dwyer Brick Fences

James Dwyer

Owner

/

Dwyer Brick Fences

"We have been working with Alex & team over one year now and are very happy with the service. It is very professional, and we get very quick replies for our requests. We have regular meetings with reporting and are very happy to recommend Dizian services."

Satu Raunola-Spencer, Venla Resell+Relove

Satu Raunola-Spencer

Co-Director

/

Venla Resell+Relove

"I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google."

Scott Kennedy, Edition

Scott Kennedy

Founder

/

Edition

"Alex was able to help us implement an upgrade to our Google Ads Search and Shopping campaign structure across NZ and Australia. He helped ensure the structure was set up in a way that was clear and easy to use. Alongside this, he designed a supporting user friendly dashboard to report progress. Alex really knows his way around Google Ads and was very responsive to our needs during the project."

Six Barrel Soda logo

Mike Stewart

Director

/

Six Barrel Soda

"Awesome service and great results. Alex is really knowledgeable and helpful. Makes everything easy for us to understand with no hassles."

Khalid Ghanima, Urban Herbalist

Khalid Ghanima

Director

/

Urban Herbalist

"Dizian has been an integral partner in our online business requirements for the last 5 years. Alex has been attentive to all of our digital needs and has allowed us to grow our online presence in a very competitive industry. We are very pleased with his services and continue to see positive results."

Dr. Jena Ward, Skye Dental

Dr. Jena Ward

Principal Dentist

/

Skye Dental

"Alex is an expert in his field and has always provided us with thoughtful, strategic advice and recommendations. We’ve worked together for a number of years on activities from maintenance to specific campaigns with great results. He’s reliable, responsive and has an obvious passion for what he does."

Alaina Luxmoore, RUSH

Alaina Luxmoore

Marketing Manager

/

RUSH

"We have worked closely with Alex for over 2 years. The rapport that he spent time building right from the beginning of our relationship meant that we were able to focus on growing our business internally knowing that we can trust Alex to grow our business externally. The services that he has provided for us have been invaluable to us as an early-stage startup, ensuring we have got off to the best possible start with all the right things in play. His communication is excellent and he invests time in explaining how things work and what benefit is to us in doing things a certain way. He has gone above and beyond to provide support where needed outside of the primary scope of engagement."

Johnny Farquhar, PreviewMe

Johnny Farquhar

Director

/

PreviewMe

Let's Chat

Book a 15 minute no-obligation chat to see how we can help.

IconIconIconIconIcon

62+ Satisfied Partners

Book a call