Google Ads

Google Shopping Ads Management

Shopping and feed management for Australian ecommerce stores: clean product data, profitable bidding, and results you can read.

Your feed is the campaign

Shopping ads are not built from keywords. They are built from your product feed, which means the titles, prices, availability and identifiers in Merchant Centre decide what you show for and what you pay. A campaign cannot outperform the data underneath it.

That is good news, because feed quality is fixable and most competitors ignore it. Disapproved products, supplier-copied titles and stale stock status are quietly capping what the majority of Australian stores earn from Shopping.

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accredited Google Partner agency based in Melbourne

Working with a Google Ads Partner offers expertise, time-saving, better results, access to beta features, and dedicated support from Google.

14+

Years of experience

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Why Shopping Campaigns Fail

Having the lowest price means nothing if shoppers can't find your products. Businesses investing in Google Shopping often face two specific hurdles that destroy profitability:

The Feed Quality Trap

Google Shopping runs on your product feed, not keywords. Missing GTINs, thin titles, and low-resolution images push your products to the back of the results no matter how competitive your bids are. We restructure your feed with keyword-rich titles, accurate attributes, and optimised imagery so Google actually understands what you sell.

The Broad Match Bleed

Shopping campaigns match to search terms automatically, and without a disciplined negative keyword list you end up paying for browsers, not buyers. This wastes budget on clicks that were never going to convert. We run ongoing search term audits to filter out irrelevant traffic and protect your margin.

Our Approach: Feed-First Engineering

We treat your product feed as the campaign, not an input to it. Our Shopping Ads management is built on continuous feed optimisation, smart product grouping, and margin-aware bidding.

brands that drive us

PROCESS

We demystify the process and give you back control.

Strategic Audit & Keyword Research

We start with a close analysis of your business and competitors to identify your most profitable keywords and audience segments.

Campaign Build & Launch

Our team builds a conversion-focused campaign structure from the ground up, writing compelling ad copy and designing effective landing pages.

Ongoing Management & Optimisation

We continuously monitor campaign performance, adjusting bids, refining targeting, and A/B testing ads to ensure we are always improving your ROI.

HAPPY Clients

"We found Dizian through a trusted referral, and I’m glad we did. Before engaging Alex, our SEO and Google Ads were honestly in a mess. There was no clear structure, money was being spent without clarity, and campaigns were being tested without a proper strategy. Alex came in, reviewed everything thoroughly, and cleaned up a lot of loose ends. He brought structure, accountability, and clarity to our digital marketing. It immediately removed the headache of wasted ad spend and uncertainty. Unlike many SEO agencies out there, Dizian genuinely takes the time to understand the client’s requirements, the products, and the overall business model. Alex didn’t apply a generic template — he took the time to understand what we do and aligned the strategy accordingly. What stands out most to me is Alex’s integrity and character. He is trustworthy, transparent, and genuinely committed to helping his clients succeed. His depth of knowledge and experience is strong."

Irwandy Tan, Andatech

Irwandy Tan

Director

/

Andatech

"Dizian Digital made our move to satphoneshop.com.au seamless and handled the transition with care and professionalism. They protected our search visibility throughout the process and helped strengthen our online presence in the Australian market. Beyond the migration, they improved the structure and performance of our campaigns, which helped us attract more of the right customers and generate better quality enquiries and sales. They were proactive, clear in their communication, and genuinely took the time to understand our business, our products, and the importance of trust and reliability in the satellite communications space."

SatPhoneShop logo

Stacey Atkinson

Marketing Manager

/

SatPhoneShop

“We were looking for an agile, responsive and strategic digital partner to help manage our website. Dizian met our brief and continues to deliver beyond expectations, providing proactive and valuable SEO and data-driven expertise.”

Sophie Lindsay, Law Chambers

Sophie Lindsay

Marketing Director

/

Law Chambers

"Alex has been great to work with. His projections have all been correct and we are seeing unprecedented inquiries through the website."

James Dwyer, Dwyer Brick Fences

James Dwyer

Owner

/

Dwyer Brick Fences

"We have been working with Alex & team over one year now and are very happy with the service. It is very professional, and we get very quick replies for our requests. We have regular meetings with reporting and are very happy to recommend Dizian services."

Satu Raunola-Spencer, Venla Resell+Relove

Satu Raunola-Spencer

Co-Director

/

Venla Resell+Relove

"I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google."

Scott Kennedy, Edition

Scott Kennedy

Founder

/

Edition

"Alex was able to help us implement an upgrade to our Google Ads Search and Shopping campaign structure across NZ and Australia. He helped ensure the structure was set up in a way that was clear and easy to use. Alongside this, he designed a supporting user friendly dashboard to report progress. Alex really knows his way around Google Ads and was very responsive to our needs during the project."

Six Barrel Soda logo

Mike Stewart

Director

/

Six Barrel Soda

"Awesome service and great results. Alex is really knowledgeable and helpful. Makes everything easy for us to understand with no hassles."

Khalid Ghanima, Urban Herbalist

Khalid Ghanima

Director

/

Urban Herbalist

"Dizian has been an integral partner in our online business requirements for the last 5 years. Alex has been attentive to all of our digital needs and has allowed us to grow our online presence in a very competitive industry. We are very pleased with his services and continue to see positive results."

Dr. Jena Ward, Skye Dental

Dr. Jena Ward

Principal Dentist

/

Skye Dental

"Alex is an expert in his field and has always provided us with thoughtful, strategic advice and recommendations. We’ve worked together for a number of years on activities from maintenance to specific campaigns with great results. He’s reliable, responsive and has an obvious passion for what he does."

Alaina Luxmoore, RUSH

Alaina Luxmoore

Marketing Manager

/

RUSH

"We have worked closely with Alex for over 2 years. The rapport that he spent time building right from the beginning of our relationship meant that we were able to focus on growing our business internally knowing that we can trust Alex to grow our business externally. The services that he has provided for us have been invaluable to us as an early-stage startup, ensuring we have got off to the best possible start with all the right things in play. His communication is excellent and he invests time in explaining how things work and what benefit is to us in doing things a certain way. He has gone above and beyond to provide support where needed outside of the primary scope of engagement."

Johnny Farquhar, PreviewMe

Johnny Farquhar

Director

/

PreviewMe

What a healthy product feed looks like

  • Titles written the way shoppers search, front-loading brand, product type, then size, colour or model. Your internal naming is almost never what people type
  • GTIN, MPN and brand populated, because missing identifiers restrict where products show
  • Price and availability matching your website exactly, checked automatically rather than by memory
  • Images that meet the image rules, with no watermarks or promotional text
  • Custom labels for margin, season or bestseller status, so bidding can favour what actually makes money
Bidding strategy gets the attention. Feed quality decides the result.

Shopping or Performance Max?

 Standard ShoppingPerformance Max
ControlDirect control of products and bidsAutomated, guided by signals and asset groups
ReachShopping placements onlySearch, Shopping, YouTube, Display, Gmail, Maps
NeedsWorks with low conversion volumeNeeds consistent conversions to learn from
Best forTight control, small catalogues, testingMost established stores, once the feed is clean

Performance Max has largely absorbed standard Shopping and usually performs better once it has data. We often run it as the workhorse with tight product segmentation behind it, and we will tell you when standard Shopping is the better fit. See Performance Max management.


Feed management is ongoing, not setup

Products change, prices change, stock runs out, and Merchant Centre policy shifts. A feed built once and left alone degrades quietly, with individual products dropping out rather than the account failing visibly. We monitor diagnostics weekly and fix disapprovals before they cost you a season.

If organic product visibility matters as much as paid, pair this with ecommerce SEO.

What management costs

Two separate numbers, and any quote that merges them is hiding something. Ad spend goes to Google and is yours to set. In our experience management fees commonly run $300 to $800 a month for a small account and $500 to $2,000 for a larger one.

Our pricing is competitive because delivery is AI-enabled, which means more of the same budget reaches clicks instead of overhead.

You keep ownership of the account either way. No lock-in, 30 day terms, and an accredited Google Partner with over 14 years behind it.

Results we have delivered

  • SatPhoneShop a 15% increase in conversions and 10x ROAS
  • Six Barrel Soda a 25% increase in conversions and 6x ROAS
  • Rush an 18% increase in conversions and 5x ROAS

Results shown are actual outcomes achieved for the named clients. Individual results vary with market, budget and starting position, and past performance is not a guarantee of future results.

Want a straight read on your account? Book a free digital audit at dizian.com.au/contact, or see all Google Ads management.

FAQ

How do I improve my product titles for Shopping?

Should I run Shopping ads or Performance Max?

How much do Google Shopping ads cost?

Why are my products disapproved in Google Merchant Centre?

Do I need a Google Merchant Centre account for Shopping ads?

1.

Can my business still rank well if Google is showing AI answers?

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