Shopping and feed management for Australian ecommerce stores: clean product data, profitable bidding, and results you can read.
Shopping ads are not built from keywords. They are built from your product feed, which means the titles, prices, availability and identifiers in Merchant Centre decide what you show for and what you pay. A campaign cannot outperform the data underneath it.
That is good news, because feed quality is fixable and most competitors ignore it. Disapproved products, supplier-copied titles and stale stock status are quietly capping what the majority of Australian stores earn from Shopping.
Working with a Google Ads Partner offers expertise, time-saving, better results, access to beta features, and dedicated support from Google.
Years of experience

Having the lowest price means nothing if shoppers can't find your products. Businesses investing in Google Shopping often face two specific hurdles that destroy profitability:
Google Shopping runs on your product feed, not keywords. Missing GTINs, thin titles, and low-resolution images push your products to the back of the results no matter how competitive your bids are. We restructure your feed with keyword-rich titles, accurate attributes, and optimised imagery so Google actually understands what you sell.
Shopping campaigns match to search terms automatically, and without a disciplined negative keyword list you end up paying for browsers, not buyers. This wastes budget on clicks that were never going to convert. We run ongoing search term audits to filter out irrelevant traffic and protect your margin.
We treat your product feed as the campaign, not an input to it. Our Shopping Ads management is built on continuous feed optimisation, smart product grouping, and margin-aware bidding.
We demystify the process and give you back control.
We start with a close analysis of your business and competitors to identify your most profitable keywords and audience segments.
Our team builds a conversion-focused campaign structure from the ground up, writing compelling ad copy and designing effective landing pages.
We continuously monitor campaign performance, adjusting bids, refining targeting, and A/B testing ads to ensure we are always improving your ROI.
Bidding strategy gets the attention. Feed quality decides the result.
| Standard Shopping | Performance Max | |
|---|---|---|
| Control | Direct control of products and bids | Automated, guided by signals and asset groups |
| Reach | Shopping placements only | Search, Shopping, YouTube, Display, Gmail, Maps |
| Needs | Works with low conversion volume | Needs consistent conversions to learn from |
| Best for | Tight control, small catalogues, testing | Most established stores, once the feed is clean |
Performance Max has largely absorbed standard Shopping and usually performs better once it has data. We often run it as the workhorse with tight product segmentation behind it, and we will tell you when standard Shopping is the better fit. See Performance Max management.
Products change, prices change, stock runs out, and Merchant Centre policy shifts. A feed built once and left alone degrades quietly, with individual products dropping out rather than the account failing visibly. We monitor diagnostics weekly and fix disapprovals before they cost you a season.
If organic product visibility matters as much as paid, pair this with ecommerce SEO.
Two separate numbers, and any quote that merges them is hiding something. Ad spend goes to Google and is yours to set. In our experience management fees commonly run $300 to $800 a month for a small account and $500 to $2,000 for a larger one.
Our pricing is competitive because delivery is AI-enabled, which means more of the same budget reaches clicks instead of overhead.
You keep ownership of the account either way. No lock-in, 30 day terms, and an accredited Google Partner with over 14 years behind it.
Results shown are actual outcomes achieved for the named clients. Individual results vary with market, budget and starting position, and past performance is not a guarantee of future results.
Want a straight read on your account? Book a free digital audit at dizian.com.au/contact, or see all Google Ads management.
How do I improve my product titles for Shopping?
Should I run Shopping ads or Performance Max?
How much do Google Shopping ads cost?
Why are my products disapproved in Google Merchant Centre?
Do I need a Google Merchant Centre account for Shopping ads?
Can my business still rank well if Google is showing AI answers?