You are already being described by AI assistants, whether or not you have done anything about it. The only questions are whether that description is accurate and whether you get named at all. We run AI SEO and classic SEO as one retainer, and we start with a readiness score on your actual site.
You will see this work sold as AI SEO, as GEO (generative engine optimisation) and as AEO (answer engine optimisation). All three describe the same objective: being the source an assistant draws on when it answers a question, rather than a blue link somebody may or may not click.
The mechanics decide where the work goes. An assistant retrieves sources, writes an answer from them, then names some of what it used. Traditional SEO only influences the first of those. Being retrieved and then not cited is the most common failure and the least visible one, because nothing in your analytics records it happening.
Three stages, starting with a number you can check yourself.
Seven weighted signals that decide whether an assistant can read your site and quote it. You get the score and the gaps whether or not you go ahead with us.
Crawler access, structured data that sits in the HTML rather than appearing after JavaScript runs, and a sitemap that resolves. Unglamorous, and everything downstream depends on it.
Pages that answer the question in the first paragraph and state specifics a machine can lift. Padded marketing copy has nothing in it worth quoting.
Some agencies have started charging separately for generative engine optimisation, which is the discipline of getting cited by ChatGPT, Gemini and Google's AI Overviews. We think that is hard to justify. Most of the work that earns a citation is work that also improves your rankings: better structure, better schema, clearer facts, stronger authority. Splitting it into a second invoice sells the same effort twice.
It is part of the retainer here. If you want the detail on how AI engines pick their sources, see GEO optimisation in Melbourne.
Not the work. The layers. A traditional SEO retainer funds a technical specialist, a content writer, an outreach person, an account manager and a strategist above them, plus the office they sit in. Each task is done by hand, by a person, and the fee covers all of it whether or not it moved anything.
AI now does the manual layers faster and more thoroughly than a room of juniors did. One experienced expert owns the strategy and checks the output.
| Traditional agency | Dizian | |
|---|---|---|
| Monthly fee | $1,500 to $3,000, excluding GST | Competitive, delivery is AI-enabled |
| Who does the work | Account manager, delivery by juniors | One experienced expert, AI doing the manual layers |
| Minimum term | Commonly a fixed lock-in | 30 day terms, no lock-in |
| Where the fee goes | Work plus team and office overhead | Work plus tooling, with the difference free for media |
Fewer layers and no office means a lower cost to deliver. What that frees up goes into your media budget rather than our overhead, which is where it produces leads.
Results shown are actual outcomes achieved for the named clients. Individual results vary with market, budget and starting position, and past performance is not a guarantee of future results.
Over 14 years in business and an accredited Google Partner.
Want to know how visible you currently are in AI search? Book a free digital audit at dizian.com.au/contact, or see the full SEO services we run.
Read further:
Seven signals, weights published. A number you cannot interrogate is not worth much.
Whether GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot are allowed in at all. Block these and the other six stop mattering.
Whether an assistant can resolve who you are and what you sell without inferring it from your prose.
Whether the page holds passages that answer a question cleanly enough to be lifted.
Search Engine Optimisations from local ranking to global markets.
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