Your customers now find answers in two places: Google's results, and the AI summaries they read instead of clicking. Ranking in one and being invisible in the other is a slow way to lose. We run both as a single retainer, priced competitively because delivery is AI-enabled.
For twenty years the goal was a position on a page. That still matters, but a growing share of searches end inside an AI answer, where there is no page and no position, only whether you were the source it drew from.
Those two outcomes need overlapping but not identical work. Ranking rewards relevance, links and technical health. Being quoted rewards clear factual statements, answer-first structure, clean schema and enough authority that a machine treats you as credible. Do only the first and you will watch impressions climb while clicks stay flat, which is exactly the pattern we see on sites that have not adjusted.
The same three pillars as any serious SEO programme, weighted for how search works now.
Crawling, indexing, site speed, structured data and the redirects nobody checks. Unglamorous, and everything else depends on it.
Pages that answer the question in the first paragraph, state specifics a machine can lift, and are written for a person rather than a word count.
Real links from real sites, consistent entity signals, and named human expertise behind the writing. No networks, no purchased profiles.
Some agencies have started charging separately for generative engine optimisation, which is the discipline of getting cited by ChatGPT, Gemini and Google's AI Overviews. We think that is hard to justify. Most of the work that earns a citation is work that also improves your rankings: better structure, better schema, clearer facts, stronger authority. Splitting it into a second invoice sells the same effort twice.
It is part of the retainer here. If you want the detail on how AI engines pick their sources, see GEO optimisation in Melbourne.
Not the work. The layers. A traditional SEO retainer funds a technical specialist, a content writer, an outreach person, an account manager and a strategist above them, plus the office they sit in. Each task is done by hand, by a person, and the fee covers all of it whether or not it moved anything.
AI now does the manual layers faster and more thoroughly than a room of juniors did. One experienced expert owns the strategy and checks the output.
| Traditional agency | Dizian | |
|---|---|---|
| Monthly fee | $1,500 to $3,000 | Competitive, delivery is AI-enabled |
| Who does the work | Account manager, delivery by juniors | One experienced expert, AI doing the manual layers |
| Minimum term | Commonly a fixed lock-in | 30 day terms, no lock-in |
| Where the fee goes | Work plus team and office overhead | Work plus tooling, with the difference free for media |
Fewer layers and no office means a lower cost to deliver. What that frees up goes into your media budget rather than our overhead, which is where it produces leads.
Results shown are actual outcomes achieved for the named clients. Individual results vary with market, budget and starting position, and past performance is not a guarantee of future results.
Over 14 years in business and an accredited Google Partner.
Want to know how visible you currently are in AI search? Book a free digital audit at dizian.com.au/contact, or see the full SEO services we run.
Read further:
The foundations overlap. The emphasis does not.
Technical health, relevance and genuine authority still decide position. None of that goes away because AI answers exist.
Answer-first structure, specifics a machine can lift, and clean schema. Padded marketing copy has nothing in it worth citing.
Most work that earns an AI citation also improves your rankings. Splitting it into a second invoice sells the same effort twice.
Search Engine Optimisations from local ranking to global markets.
How long before I see results?
How is this cheaper than a traditional SEO agency?
Can AI-written content rank?
Is AI SEO different from normal SEO?
What is AI SEO?