B2B buyers research suppliers online well before they ever pick up the phone. Most supplier websites are invisible at exactly that moment, which means you are being shortlisted out of deals you never knew existed.
The B2B buying process has moved. A purchasing decision that used to start with a phone call now starts with searching, comparing and shortlisting, and most of it happens before anyone contacts you. By the time you get the enquiry, the decision is often half made.
Supplier sites tend to fail that stage badly. Product ranges hidden behind a login. No pricing guidance of any kind. Categories named after internal divisions rather than what the product is called. A buyer comparing three suppliers will drop the one that makes the comparison hardest, and that is usually a website problem rather than a commercial one.
Making you findable and comparable at the stage where the shortlist gets written.
Structuring your range around what buyers actually type, with category pages that carry real buying information rather than a grid and a heading.
Clear content on minimum orders, account terms, delivery and lead times. The questions that decide a shortlist, answered before the enquiry.
Catching buyers actively sourcing right now, with conversion tracking set up so you can tell which searches produced real accounts.
A traditional retainer pays for a team and the office above it. For a business with a defined market and a specific buyer, most of that structure is overhead you never see the benefit of. Here is the difference in plain terms.
| Traditional agency | Dizian | |
|---|---|---|
| Monthly fee | $1,500 to $3,000 | Competitive, delivery is AI-enabled |
| Who does the work | Account manager, delivery by juniors | One experienced expert, AI doing the manual layers |
| Minimum term | Commonly a fixed lock-in | 30 day terms, no lock-in |
| Where the fee goes | Work plus team and office overhead | Work plus tooling, with the difference free for media |
This is not a discount. It is a leaner way of delivering the same work, and what it frees up goes into your media budget rather than our overhead. That is where it turns into leads.
We are Melbourne based and a good share of our work sits in the South-East: Dandenong South, Clayton, Moorabbin, Braeside and Keysborough. Being AI-led rather than office-led means distance adds neither cost nor lag, so the same work happens whether you are in Braeside or Ballarat. If you would rather talk it through in person and you are local, that works too.
Results shown are actual outcomes achieved for the named clients. Individual results vary with market, budget and starting position, and past performance is not a guarantee of future results.
Over 14 years in business, $3.4M in media managed, 6.2x average ROAS, and an accredited Google Partner throughout.
Want a straight read on where you stand? Book a free digital audit at dizian.com.au/contact.
The services behind this, and other industries we work with:
Should we show pricing if we are trade only?
You rarely need exact pricing, but total silence costs you. Indicative ranges, minimum order quantities or a clear statement that pricing is account-based all help a buyer self-qualify. The alternative is enquiries from people who were never going to buy, and silence from those who were.
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Our customers find us through reps, not Google.
Many still do, and reps are not going anywhere. What has changed is that the buyer researches before and after the rep visit, and increasingly a new decision-maker arrives at the account who has never met your rep. Being findable protects the relationship rather than replacing it.
Is our product range too technical to rank?
Technical is an advantage. Specific terms have low competition and high intent, because the only people searching them are people who need exactly that thing. The volumes look small and the conversion rates are not.
How long before this produces enquiries?
Most businesses see early movement in about 8 to 12 weeks. B2B sales cycles then add their own lag, so allow for the gap between the enquiry arriving and the account actually opening when you judge the work.
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"We found Dizian through a trusted referral, and I’m glad we did. Before engaging Alex, our SEO and Google Ads were honestly in a mess. There was no clear structure, money was being spent without clarity, and campaigns were being tested without a proper strategy. Alex came in, reviewed everything thoroughly, and cleaned up a lot of loose ends. He brought structure, accountability, and clarity to our digital marketing. It immediately removed the headache of wasted ad spend and uncertainty. Unlike many SEO agencies out there, Dizian genuinely takes the time to understand the client’s requirements, the products, and the overall business model. Alex didn’t apply a generic template — he took the time to understand what we do and aligned the strategy accordingly. What stands out most to me is Alex’s integrity and character. He is trustworthy, transparent, and genuinely committed to helping his clients succeed. His depth of knowledge and experience is strong."
Director
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Andatech
"Dizian Digital made our move to satphoneshop.com.au seamless and handled the transition with care and professionalism. They protected our search visibility throughout the process and helped strengthen our online presence in the Australian market. Beyond the migration, they improved the structure and performance of our campaigns, which helped us attract more of the right customers and generate better quality enquiries and sales. They were proactive, clear in their communication, and genuinely took the time to understand our business, our products, and the importance of trust and reliability in the satellite communications space."
Marketing Manager
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SatPhoneShop
“We were looking for an agile, responsive and strategic digital partner to help manage our website. Dizian met our brief and continues to deliver beyond expectations, providing proactive and valuable SEO and data-driven expertise.”
Marketing Director
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Law Chambers
"Alex has been great to work with. His projections have all been correct and we are seeing unprecedented inquiries through the website."
Owner
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Dwyer Brick Fences
"We have been working with Alex & team over one year now and are very happy with the service. It is very professional, and we get very quick replies for our requests. We have regular meetings with reporting and are very happy to recommend Dizian services."
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Co-Director
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Venla Resell+Relove
"I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google."
Founder
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Edition
"Alex was able to help us implement an upgrade to our Google Ads Search and Shopping campaign structure across NZ and Australia. He helped ensure the structure was set up in a way that was clear and easy to use. Alongside this, he designed a supporting user friendly dashboard to report progress. Alex really knows his way around Google Ads and was very responsive to our needs during the project."
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Director
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Six Barrel Soda
"Awesome service and great results. Alex is really knowledgeable and helpful. Makes everything easy for us to understand with no hassles."
Director
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Urban Herbalist
"Dizian has been an integral partner in our online business requirements for the last 5 years. Alex has been attentive to all of our digital needs and has allowed us to grow our online presence in a very competitive industry. We are very pleased with his services and continue to see positive results."
Principal Dentist
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Skye Dental
"Alex is an expert in his field and has always provided us with thoughtful, strategic advice and recommendations. We’ve worked together for a number of years on activities from maintenance to specific campaigns with great results. He’s reliable, responsive and has an obvious passion for what he does."
Marketing Manager
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RUSH
"We have worked closely with Alex for over 2 years. The rapport that he spent time building right from the beginning of our relationship meant that we were able to focus on growing our business internally knowing that we can trust Alex to grow our business externally. The services that he has provided for us have been invaluable to us as an early-stage startup, ensuring we have got off to the best possible start with all the right things in play. His communication is excellent and he invests time in explaining how things work and what benefit is to us in doing things a certain way. He has gone above and beyond to provide support where needed outside of the primary scope of engagement."
Director
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