Google Ads

Performance Max Management

PMax can be your best campaign or an unaccountable black box. The difference is the inputs and the supervision.

Automation with guardrails, not a black box

Performance Max runs across every Google surface at once: Search, Shopping, YouTube, Display, Gmail and Maps. It can be the best campaign in an account or an unaccountable money pit, and the difference is almost entirely in the inputs.

Given clean conversion data, strong assets and clear exclusions, the automation works. Given a broken conversion setup and a generic asset group, it will spend efficiently towards the wrong outcome and report it as success.

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accredited Google Partner agency based in Melbourne

Working with a Google Ads Partner offers expertise, time-saving, better results, access to beta features, and dedicated support from Google.

14+

Years of experience

Google Partner

Why Performance Max Campaigns Fail

Automation is only powerful when you feed it the right signals. Businesses investing in Performance Max often face two specific hurdles that destroy profitability:

The Black Box Cannibalisation

Without proper exclusions, Performance Max often competes with your own Search and Shopping campaigns for the same high-intent clicks, inflating costs while reporting looks artificially strong. We set up account structure and exclusions so PMax expands your reach instead of eating your existing wins.

The Weak Asset Group Penalty

Performance Max is only as good as the creative and audience signals you give it. Generic headlines, stock imagery, and no first-party data leave Google's AI guessing, which means slower learning and wasted spend. We build structured asset groups with strong creative and real audience signals to give the algorithm a genuine head start.

Our Approach: Signal-Led Automation

We don't just switch Performance Max on and hope. Our management is built on deliberate audience signals, asset testing, and clear account structure so automation works for your goals, not against your other campaigns.

brands that drive us

PROCESS

We demystify the process and give you back control.

Strategic Audit & Keyword Research

We start with a close analysis of your business and competitors to identify your most profitable keywords and audience segments.

Campaign Build & Launch

Our team builds a conversion-focused campaign structure from the ground up, writing compelling ad copy and designing effective landing pages.

Ongoing Management & Optimisation

We continuously monitor campaign performance, adjusting bids, refining targeting, and A/B testing ads to ensure we are always improving your ROI.

HAPPY Clients

"We found Dizian through a trusted referral, and I’m glad we did. Before engaging Alex, our SEO and Google Ads were honestly in a mess. There was no clear structure, money was being spent without clarity, and campaigns were being tested without a proper strategy. Alex came in, reviewed everything thoroughly, and cleaned up a lot of loose ends. He brought structure, accountability, and clarity to our digital marketing. It immediately removed the headache of wasted ad spend and uncertainty. Unlike many SEO agencies out there, Dizian genuinely takes the time to understand the client’s requirements, the products, and the overall business model. Alex didn’t apply a generic template — he took the time to understand what we do and aligned the strategy accordingly. What stands out most to me is Alex’s integrity and character. He is trustworthy, transparent, and genuinely committed to helping his clients succeed. His depth of knowledge and experience is strong."

Irwandy Tan, Andatech

Irwandy Tan

Director

/

Andatech

"Dizian Digital made our move to satphoneshop.com.au seamless and handled the transition with care and professionalism. They protected our search visibility throughout the process and helped strengthen our online presence in the Australian market. Beyond the migration, they improved the structure and performance of our campaigns, which helped us attract more of the right customers and generate better quality enquiries and sales. They were proactive, clear in their communication, and genuinely took the time to understand our business, our products, and the importance of trust and reliability in the satellite communications space."

SatPhoneShop logo

Stacey Atkinson

Marketing Manager

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SatPhoneShop

“We were looking for an agile, responsive and strategic digital partner to help manage our website. Dizian met our brief and continues to deliver beyond expectations, providing proactive and valuable SEO and data-driven expertise.”

Sophie Lindsay, Law Chambers

Sophie Lindsay

Marketing Director

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Law Chambers

"Alex has been great to work with. His projections have all been correct and we are seeing unprecedented inquiries through the website."

James Dwyer, Dwyer Brick Fences

James Dwyer

Owner

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Dwyer Brick Fences

"We have been working with Alex & team over one year now and are very happy with the service. It is very professional, and we get very quick replies for our requests. We have regular meetings with reporting and are very happy to recommend Dizian services."

Satu Raunola-Spencer, Venla Resell+Relove

Satu Raunola-Spencer

Co-Director

/

Venla Resell+Relove

"I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google."

Scott Kennedy, Edition

Scott Kennedy

Founder

/

Edition

"Alex was able to help us implement an upgrade to our Google Ads Search and Shopping campaign structure across NZ and Australia. He helped ensure the structure was set up in a way that was clear and easy to use. Alongside this, he designed a supporting user friendly dashboard to report progress. Alex really knows his way around Google Ads and was very responsive to our needs during the project."

Six Barrel Soda logo

Mike Stewart

Director

/

Six Barrel Soda

"Awesome service and great results. Alex is really knowledgeable and helpful. Makes everything easy for us to understand with no hassles."

Khalid Ghanima, Urban Herbalist

Khalid Ghanima

Director

/

Urban Herbalist

"Dizian has been an integral partner in our online business requirements for the last 5 years. Alex has been attentive to all of our digital needs and has allowed us to grow our online presence in a very competitive industry. We are very pleased with his services and continue to see positive results."

Dr. Jena Ward, Skye Dental

Dr. Jena Ward

Principal Dentist

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Skye Dental

"Alex is an expert in his field and has always provided us with thoughtful, strategic advice and recommendations. We’ve worked together for a number of years on activities from maintenance to specific campaigns with great results. He’s reliable, responsive and has an obvious passion for what he does."

Alaina Luxmoore, RUSH

Alaina Luxmoore

Marketing Manager

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RUSH

"We have worked closely with Alex for over 2 years. The rapport that he spent time building right from the beginning of our relationship meant that we were able to focus on growing our business internally knowing that we can trust Alex to grow our business externally. The services that he has provided for us have been invaluable to us as an early-stage startup, ensuring we have got off to the best possible start with all the right things in play. His communication is excellent and he invests time in explaining how things work and what benefit is to us in doing things a certain way. He has gone above and beyond to provide support where needed outside of the primary scope of engagement."

Johnny Farquhar, PreviewMe

Johnny Farquhar

Director

/

PreviewMe

What we control, and what we hand to the machine

 Owned by usOwned by the automation
StrategyWhich conversions count, and what they are worthBidding towards them
StructureAsset group segmentation and audience signalsPlacement and channel mix
GuardrailsBrand exclusions, negative lists, budget capsCreative combinations served
JudgementWhat to kill and whenNothing
The automation optimises towards whatever you tell it to value. Getting that definition right is the whole job.

Making Performance Max accountable

  • Conversion tracking audited first, because everything downstream inherits its errors
  • Asset groups segmented by product margin or service line, never one group for everything
  • Brand traffic separated so PMax is not paid for demand you already had
  • Account-level placement and brand exclusions applied and reviewed
  • Reporting that separates new customers from repeat, where your data supports it

Give it time to learn

Expect roughly 2 to 3 months before performance is genuinely representative, with volatile results in the first few weeks while the campaign gathers data. Every significant edit restarts that learning, which is why patient management beats constant tinkering.

If your catalogue is the main driver, start with Shopping and feed management.

What management costs

Two separate numbers, and any quote that merges them is hiding something. Ad spend goes to Google and is yours to set. In our experience management fees commonly run $300 to $800 a month for a small account and $500 to $2,000 for a larger one.

Our pricing is competitive because delivery is AI-enabled, which means more of the same budget reaches clicks instead of overhead.

You keep ownership of the account either way. No lock-in, 30 day terms, and an accredited Google Partner with over 14 years behind it.

Results we have delivered

  • SatPhoneShop a 15% increase in conversions and 10x ROAS
  • Six Barrel Soda a 25% increase in conversions and 6x ROAS
  • Rush an 18% increase in conversions and 5x ROAS

Results shown are actual outcomes achieved for the named clients. Individual results vary with market, budget and starting position, and past performance is not a guarantee of future results.

Want a straight read on your account? Book a free digital audit at dizian.com.au/contact, or see all Google Ads management.

FAQ

How much budget does Performance Max need?

How long does Performance Max take to learn?

Can I control where Performance Max ads show?

Does Performance Max cannibalise my Search campaigns?

What is Performance Max and how is it different from Search?

1.

Can my business still rank well if Google is showing AI answers?

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