PMax can be your best campaign or an unaccountable black box. The difference is the inputs and the supervision.
Performance Max runs across every Google surface at once: Search, Shopping, YouTube, Display, Gmail and Maps. It can be the best campaign in an account or an unaccountable money pit, and the difference is almost entirely in the inputs.
Given clean conversion data, strong assets and clear exclusions, the automation works. Given a broken conversion setup and a generic asset group, it will spend efficiently towards the wrong outcome and report it as success.
Working with a Google Ads Partner offers expertise, time-saving, better results, access to beta features, and dedicated support from Google.
Years of experience

Automation is only powerful when you feed it the right signals. Businesses investing in Performance Max often face two specific hurdles that destroy profitability:
Without proper exclusions, Performance Max often competes with your own Search and Shopping campaigns for the same high-intent clicks, inflating costs while reporting looks artificially strong. We set up account structure and exclusions so PMax expands your reach instead of eating your existing wins.
Performance Max is only as good as the creative and audience signals you give it. Generic headlines, stock imagery, and no first-party data leave Google's AI guessing, which means slower learning and wasted spend. We build structured asset groups with strong creative and real audience signals to give the algorithm a genuine head start.
We don't just switch Performance Max on and hope. Our management is built on deliberate audience signals, asset testing, and clear account structure so automation works for your goals, not against your other campaigns.
We demystify the process and give you back control.
We start with a close analysis of your business and competitors to identify your most profitable keywords and audience segments.
Our team builds a conversion-focused campaign structure from the ground up, writing compelling ad copy and designing effective landing pages.
We continuously monitor campaign performance, adjusting bids, refining targeting, and A/B testing ads to ensure we are always improving your ROI.
| Owned by us | Owned by the automation | |
|---|---|---|
| Strategy | Which conversions count, and what they are worth | Bidding towards them |
| Structure | Asset group segmentation and audience signals | Placement and channel mix |
| Guardrails | Brand exclusions, negative lists, budget caps | Creative combinations served |
| Judgement | What to kill and when | Nothing |
The automation optimises towards whatever you tell it to value. Getting that definition right is the whole job.
Expect roughly 2 to 3 months before performance is genuinely representative, with volatile results in the first few weeks while the campaign gathers data. Every significant edit restarts that learning, which is why patient management beats constant tinkering.
If your catalogue is the main driver, start with Shopping and feed management.
Two separate numbers, and any quote that merges them is hiding something. Ad spend goes to Google and is yours to set. In our experience management fees commonly run $300 to $800 a month for a small account and $500 to $2,000 for a larger one.
Our pricing is competitive because delivery is AI-enabled, which means more of the same budget reaches clicks instead of overhead.
You keep ownership of the account either way. No lock-in, 30 day terms, and an accredited Google Partner with over 14 years behind it.
Results shown are actual outcomes achieved for the named clients. Individual results vary with market, budget and starting position, and past performance is not a guarantee of future results.
Want a straight read on your account? Book a free digital audit at dizian.com.au/contact, or see all Google Ads management.
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Can I control where Performance Max ads show?
Does Performance Max cannibalise my Search campaigns?
What is Performance Max and how is it different from Search?
Can my business still rank well if Google is showing AI answers?