Google Ads

Google Search Ads Management

High-intent search campaigns that capture people already looking for what you sell. Built, run and optimised by AI plus one accountable expert, Australia-wide.

Capture demand at the exact moment of decision

Search is the only channel where people tell you what they want, in their own words, at the moment they want it. That makes it the most valuable inventory Google sells and the easiest to waste, because the same auction that puts you in front of a buyer will happily put you in front of a student, a job seeker or a competitor doing research.

The difference between a profitable search account and an expensive one is rarely the ad copy. It is what you stop paying for.

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accredited Google Partner agency based in Melbourne

Working with a Google Ads Partner offers expertise, time-saving, better results, access to beta features, and dedicated support from Google.

14+

Years of experience

Google Partner

Why Search Campaigns Fail

Ranking at the top is pointless if it doesn't drive revenue. Businesses investing in Paid Search (SEM) often face two specific hurdles that destroy profitability:

The "Broad Match" Bleed

Google’s default settings often prioritize reach over relevance. If your campaign isn't tightly controlled, you end up paying for "window shopper" keywords, terms that look related but have zero intent to convert. This dilutes your budget on unqualified clicks. We utilize aggressive negative keyword lists and precise match types to ensure you never pay for traffic that doesn't align with your business goals.

The Quality Score Penalty

You are likely paying more per click than you need to. Google charges a premium to advertisers with irrelevant ad copy and poor landing page experiences. If your Search Engine Marketing strategy ignores Quality Score, you are essentially paying a "tax" on every click. We focus on increasing ad relevance, which lowers your Cost Per Click (CPC) and increases your visibility without increasing your budget.

Our Approach: Intent-Based Engineering

We strip away the noise to focus on the metrics that matter. Our Paid Search Management is built on a foundation of deep keyword research and competitor analysis.

brands that drive us

PROCESS

We demystify the process and give you back control.

Strategic Audit & Keyword Research

We start with a close analysis of your business and competitors to identify your most profitable keywords and audience segments.

Campaign Build & Launch

Our team builds a conversion-focused campaign structure from the ground up, writing compelling ad copy and designing effective landing pages.

Ongoing Management & Optimisation

We continuously monitor campaign performance, adjusting bids, refining targeting, and A/B testing ads to ensure we are always improving your ROI.

HAPPY Clients

"We found Dizian through a trusted referral, and I’m glad we did. Before engaging Alex, our SEO and Google Ads were honestly in a mess. There was no clear structure, money was being spent without clarity, and campaigns were being tested without a proper strategy. Alex came in, reviewed everything thoroughly, and cleaned up a lot of loose ends. He brought structure, accountability, and clarity to our digital marketing. It immediately removed the headache of wasted ad spend and uncertainty. Unlike many SEO agencies out there, Dizian genuinely takes the time to understand the client’s requirements, the products, and the overall business model. Alex didn’t apply a generic template — he took the time to understand what we do and aligned the strategy accordingly. What stands out most to me is Alex’s integrity and character. He is trustworthy, transparent, and genuinely committed to helping his clients succeed. His depth of knowledge and experience is strong."

Irwandy Tan, Andatech

Irwandy Tan

Director

/

Andatech

"Dizian Digital made our move to satphoneshop.com.au seamless and handled the transition with care and professionalism. They protected our search visibility throughout the process and helped strengthen our online presence in the Australian market. Beyond the migration, they improved the structure and performance of our campaigns, which helped us attract more of the right customers and generate better quality enquiries and sales. They were proactive, clear in their communication, and genuinely took the time to understand our business, our products, and the importance of trust and reliability in the satellite communications space."

SatPhoneShop logo

Stacey Atkinson

Marketing Manager

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SatPhoneShop

“We were looking for an agile, responsive and strategic digital partner to help manage our website. Dizian met our brief and continues to deliver beyond expectations, providing proactive and valuable SEO and data-driven expertise.”

Sophie Lindsay, Law Chambers

Sophie Lindsay

Marketing Director

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Law Chambers

"Alex has been great to work with. His projections have all been correct and we are seeing unprecedented inquiries through the website."

James Dwyer, Dwyer Brick Fences

James Dwyer

Owner

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Dwyer Brick Fences

"We have been working with Alex & team over one year now and are very happy with the service. It is very professional, and we get very quick replies for our requests. We have regular meetings with reporting and are very happy to recommend Dizian services."

Satu Raunola-Spencer, Venla Resell+Relove

Satu Raunola-Spencer

Co-Director

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Venla Resell+Relove

"I've had the privilege of working closely with Alex since 2018. His skillset and dedication to genuinely adding significant value to his client's is second to none. Highly, highly recommend for businesses looking to secure an unfair advantage for their business on Google."

Scott Kennedy, Edition

Scott Kennedy

Founder

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Edition

"Alex was able to help us implement an upgrade to our Google Ads Search and Shopping campaign structure across NZ and Australia. He helped ensure the structure was set up in a way that was clear and easy to use. Alongside this, he designed a supporting user friendly dashboard to report progress. Alex really knows his way around Google Ads and was very responsive to our needs during the project."

Six Barrel Soda logo

Mike Stewart

Director

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Six Barrel Soda

"Awesome service and great results. Alex is really knowledgeable and helpful. Makes everything easy for us to understand with no hassles."

Khalid Ghanima, Urban Herbalist

Khalid Ghanima

Director

/

Urban Herbalist

"Dizian has been an integral partner in our online business requirements for the last 5 years. Alex has been attentive to all of our digital needs and has allowed us to grow our online presence in a very competitive industry. We are very pleased with his services and continue to see positive results."

Dr. Jena Ward, Skye Dental

Dr. Jena Ward

Principal Dentist

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Skye Dental

"Alex is an expert in his field and has always provided us with thoughtful, strategic advice and recommendations. We’ve worked together for a number of years on activities from maintenance to specific campaigns with great results. He’s reliable, responsive and has an obvious passion for what he does."

Alaina Luxmoore, RUSH

Alaina Luxmoore

Marketing Manager

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RUSH

"We have worked closely with Alex for over 2 years. The rapport that he spent time building right from the beginning of our relationship meant that we were able to focus on growing our business internally knowing that we can trust Alex to grow our business externally. The services that he has provided for us have been invaluable to us as an early-stage startup, ensuring we have got off to the best possible start with all the right things in play. His communication is excellent and he invests time in explaining how things work and what benefit is to us in doing things a certain way. He has gone above and beyond to provide support where needed outside of the primary scope of engagement."

Johnny Farquhar, PreviewMe

Johnny Farquhar

Director

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PreviewMe

Where search budgets actually leak

  1. Missing negative keywords. Untended accounts pay for searches containing free, jobs, salary, DIY and every competitor's brand name. This is the single most common source of waste we find.
  2. Broad match with no conversion data. A reasonable tool once the account has learned. Before that it spends your budget exploring.
  3. Conversion tracking that is wrong. If Google optimises towards the wrong action, or counts one enquiry three times, every decision after it is built on bad information.
  4. Traffic sent to the homepage. Someone searching one specific service should land on that service, not a menu.
  5. Campaigns nobody has opened since launch. Auctions shift. An account efficient a year ago rarely still is.
Most of the value in Google Ads is in what you stop spending, not what you start.

What we run

  • Tight, intent-matched ad groups so one ad can speak to every keyword in it
  • Continuous search-term mining, with negatives added weekly rather than quarterly
  • Conversion tracking audited and fixed before anything else is touched
  • Landing page recommendations, because the click is only half the job
  • Bid strategy matched to your data volume, not to whatever is fashionable

What management costs

Two separate numbers, and any quote that merges them is hiding something. Ad spend goes to Google and is yours to set. In our experience management fees commonly run $300 to $800 a month for a small account and $500 to $2,000 for a larger one.

Our pricing is competitive because delivery is AI-enabled, which means more of the same budget reaches clicks instead of overhead.

You keep ownership of the account either way. No lock-in, 30 day terms, and an accredited Google Partner with over 14 years behind it.

Results we have delivered

  • SatPhoneShop a 15% increase in conversions and 10x ROAS
  • Six Barrel Soda a 25% increase in conversions and 6x ROAS
  • Rush an 18% increase in conversions and 5x ROAS

Results shown are actual outcomes achieved for the named clients. Individual results vary with market, budget and starting position, and past performance is not a guarantee of future results.

Want a straight read on your account? Book a free digital audit at dizian.com.au/contact, or see all Google Ads management.

FAQ

Do I own my Google Ads account if I hire an agency?

How many keywords should be in an ad group?

Should I use broad match or exact match?

Why are my Google Ads getting clicks but no conversions?

How much do Google Search ads cost in Melbourne?

1.

Can my business still rank well if Google is showing AI answers?

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