Search changed shape. A growing number of Australians now get their answer from an AI summary and never click a website at all. If your business is not in those answers, you are invisible to that share of your market no matter how well you rank. GEO is the work that fixes it.
Generative engine optimisation is the practice of structuring your content, your facts and your authority signals so AI systems reference your business when they answer a question. It grew out of SEO and still shares most of its foundations, but the target changed. There is no position to win in an AI answer. There is only whether you were the source.
The tell that this is affecting you is specific: impressions rising while clicks stay flat. That is what it looks like when your content is being read without being visited.
Four things AI engines reward, and most marketing copy fails at.
The question gets answered in the opening lines, not after four paragraphs of preamble. Machines lift the answer, not the build-up.
Named numbers, named sources, concrete claims. There is nothing quotable in a sentence that could appear on any website.
Schema that actually validates, so a machine can tell what you do, where you are and what a page is for without guessing.
Charging twice for one body of work is a pricing decision, not a technical one.
We do not price these separately, because most of the work that earns an AI citation also improves your rankings. See AI SEO in Melbourne for how the two fit together, or our SEO services for the full scope.
Want to know whether AI search currently mentions you? Book a free digital audit at dizian.com.au/contact.
Read further:
Three things decide whether you are the source or the also-ran.
The question answered in the opening lines. Machines lift the answer, not the four paragraphs of build-up before it.
Named numbers, concrete claims, real sources. There is nothing quotable in a sentence that could appear on any website.
Schema that validates, so a machine can tell what you do and where without guessing at it.
Search Engine Optimisations from local ranking to global markets.
Do I need GEO if my SEO is already working?
Can you guarantee ChatGPT will mention my business?
How do AI engines decide which sources to cite?
How is GEO different from SEO?
What is GEO optimisation?