Almost no Australian agency offers managed X advertising. If your audience lives there (tech, finance, media, sport), that gap is your opportunity and ours.
X reaches a real and engaged Australian audience in a handful of sectors: technology, finance, media, politics and sport. Outside those, the audience is usually too thin to justify a separate budget line, and we would rather say so than sell you a fourth platform.
Where it does work, it works for reach and conversation rather than direct response. Treat it as a presence and awareness channel, and judge it accordingly.
Paid social rarely works on its own. These are the services we most often run alongside it, so the traffic you pay for lands somewhere that converts and you can see what it produced.