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Full digital service
Six Barrel Soda
Six Barrel Soda approached Dizian with a project to launch Sparkler, a new soda making machine along with a new product line of sugar free Seltz drops.
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process
opportunity
To reach users and generate online revenue, Six Barrel Soda utilized Google Ads Search and Shopping to drive new users to the site. Apart from driving awareness, it was imperative to stay on top of performance and accurately measure ROI as we rolled out the various campaigns.
PROJECT INFORMATION
Prior to working with Dizian, Six Barrel Soda was heavily relying on automated smart campaigns with questionable results. Our proposed strategy was to drive high-quality traffic to the new and existing product pages. This included the following:
- New Search and Shopping campaign structure across multiple territories
- Keyword Research and conversion analysis
- Product placement and ad copy optimisations
- Analytics and revenue tracking across all digital channels
- Weekly optimisations with bi-monthly updates
- Live 24/7 digital dashboard for transparent reporting
