What is GEO Optimisation? A Melbourne Business Guide for 2026
Something significant is happening to the way Australians search for information — and most businesses have not caught up yet. A growing number of searches are no longer ending with a click on a website. Instead, people are getting their answers directly from AI systems: Google AI Overviews, ChatGPT, Gemini, Perplexity. They ask a question, they get a synthesised answer, and they move on — without visiting a single webpage. This is not a trend on the horizon. It is already happening. And it has created a new discipline in digital marketing: GEO Optimisation, or Generative Engine Optimisation. This article explains what GEO Optimisation is, how it differs from traditional SEO, and what Melbourne businesses should be doing about it right now.



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