What Business Hub does
OpenAI describes Businesses in ChatGPT as a way to reach the 1.2 billion people it says use ChatGPT each week. Once a business is verified, the Hub offers four things:
- A profile you manage. Your website, description, category, logo, delivery policy and return policy.
- Product feeds. Product details with prices and availability, which ChatGPT may use to answer customer questions.
- Insights. How often ChatGPT mentions your business, how many people click through to your website, and the topics where you come up.
- Business Agents. A labelled chat, separate from the main ChatGPT conversation, that answers questions about your products and policies. This part is US-only for now.
What it could be used for
Each of these comes from a feature OpenAI has documented. How much they matter in practice will depend on how many people use them and how quickly access widens.
- Keeping the record straight. If ChatGPT gives out an old address, wrong hours or a return policy you changed last year, the profile gives you a way to correct it. OpenAI says the aim is to help people explore products and services with the most accurate, current details. It also says ChatGPT may draw on other sources, so your website still needs to say the same thing.
- Putting products in front of shoppers. For an online store, a product feed shares prices and availability directly. OpenAI is clear that a feed does not guarantee ChatGPT will recommend your products, but it is a way to make sure the details it uses are yours.
- Measuring AI visibility. The insights are ChatGPT's own count of how often it mentions you. They show mentions and website clicks over the past 28 days, plus discovery topics: the themes in answers that cited you. OpenAI suggests using them to find ways to improve the information you share. The topics could also show gaps in your own website content.
- Answering questions before the sale. Where they are available, Business Agents can explain products and policies and link to your website, where the customer buys or books. In the US a business can also sponsor its agent and use it as the landing point for ChatGPT ads.
- Protecting your listing. If someone else has claimed your business, OpenAI offers a way to dispute ownership and verify that you are the one entitled to manage it.
Where it could go
OpenAI calls the launch an early step. It says it plans to bring Businesses in ChatGPT and Business Agents to more markets and business categories, to build tools for organisations with more complex needs, and to look at more ways for businesses to connect with customers in ChatGPT, directly or through agents. It has not given dates.
In our view, the business profile in ChatGPT deserves the same care as your Google Business Profile: accurate, consistent with your website and checked regularly. Even if it stays small for a while, getting the basics right costs little.
What it will not do
- It will not buy you a better position. OpenAI says claiming does not guarantee higher placement or sales, and that advertising does not influence ChatGPT's independent answers.
- It will not show you what people typed. Insights are aggregated. Businesses never see individual prompts or conversations, and a blank figure can mean activity is below OpenAI's reporting threshold.
- It is not open to everyone yet. OpenAI says availability depends on a business's location and type. Local stores and restaurants can currently claim only an existing US listing, and some businesses, ours included, are on a waitlist for now.
How to get ready
- Make your website the source of truth. Your description, category, delivery policy and return policy are the details the Hub asks for. Get them right on your own site first.
- Keep your details consistent. Your business name, address and contact details should match across your website, your Google Business Profile and the directories you are listed in.
- Get your product data in order. If you sell online, a clean feed for Google is good preparation. See our guide to Google Shopping feeds.
- Decide who will own the account. Verification includes an identity check that may ask for a government-issued ID, business registration details and proof that you can represent the business. A business-owned login is easier to hand over later than a staff member's.
- Check whether AI assistants can read your site. Our free AI visibility check shows what they can see today.
Being mentioned by ChatGPT still comes down to having a site AI assistants can read and trust. Our guide on how to rank on ChatGPT covers that side, and our AI SEO service is where we do the work for clients. For advertising inside ChatGPT, see our ChatGPT Ads service.
Dizian Digital is an independent agency and is not affiliated with OpenAI.
Sources
- OpenAI: Introducing Businesses in ChatGPT (10 Nov 2026) (opens in a new tab), checked 11 Nov 2026
- OpenAI Help Center: Setting up your business on ChatGPT (opens in a new tab), checked 11 Nov 2026
- OpenAI: Businesses in ChatGPT, claim your business (FAQ) (opens in a new tab), checked 11 Nov 2026
- OpenAI: Businesses in ChatGPT policy, updated 10 Nov 2026 (opens in a new tab), checked 11 Nov 2026
- OpenAI: Business Agents Policy, updated 10 Nov 2026 (opens in a new tab), checked 11 Nov 2026
How this article was made: Alex Yeldizian researched it and checked every claim against the sources above, with AI helping to organise and summarise the notes. Reviewed on 11 November 2026.
