What a suspension does
Google says that when an account is suspended, all of its ads stop running and you cannot advertise from it until it is reinstated. The account stays visible in read-only mode, so you can still see your campaigns and history.
Why accounts get suspended
Google lists the policies that can lead to suspension. They include circumventing systems, coordinated deceptive practices, counterfeit goods, malicious software, unacceptable business practices and trade sanctions violations, among others. Accounts can also be suspended for billing issues, for unauthorised activity on the account, or if the account holder does not meet the age requirement.
The notice at the top of your account names the reason. Start there, and read the policy page it links to in full before doing anything else.
Fix the cause before you appeal
- Match the reason to your account. A billing suspension needs a billing fix. A policy suspension usually means something on your ads or website, or in how the account was set up, has to change.
- Check your website, not only your ads. Google reviews where your ads send people. Make sure your business name, contact details and terms are clear and accurate.
- Do not open a new account. Google warns that new accounts an advertiser tries to create may also be suspended.
How to appeal
Google says to select the Contact us link in the suspension notice at the top of your account, which opens the appeal form. You have at least 6 months from the date of suspension to submit it, so there is no need to rush a weak appeal.
Appeal once, clearly. Explain what the issue was, what you changed and where Google can see the change. Google says that if you file too many appeals for the same suspension it may not process them, and if it sees signs the appeals function is being misused it will stop processing certain appeals for 7 days.
While you wait
Use the time to check that your conversion tracking still works and your landing pages are in order, so the account performs when it returns. If the suspension came out of nowhere, a structured Google Ads audit is a good way to find anything else that needs attention.
Sources
- Google Ads Help: About suspended accounts (opens in a new tab), checked 5 Oct 2026
How this article was made: Alex Yeldizian researched it and checked every claim against the sources below, with AI helping to organise and summarise the notes. Reviewed on 27 October 2026.
